YouTube’s trying to higher incorporate its text-based social engagement aspect, with a new Community Posts feed for channels within the cell app.
As defined by YouTube:
“We’ve heard that YouTube customers are in search of extra methods to seek out Group posts from creators, so we’re experimenting with a “posts-only” feed on the Dwelling tab on cell gadgets. In the event you’re within the experiment, you may even see a “View all” button on single Group posts on Dwelling, which you’ll faucet to view extra posts from channels you’ve engaged with previously or posts that we expect you might like.”
So it’s primarily constructing a Twitter-like textual content replace feed into YouTube, with posts from channels that you just comply with, and channels you may like, built-in right into a devoted updates stream.
Which could possibly be an attention-grabbing engagement aspect, and one other approach for channel managers to maintain their viewers knowledgeable of supplemental updates, apart from simply their uploads.
YouTube’s been working to make Group Posts an even bigger a part of group engagement, by including polls, quizzes (obtainable on Android, coming to iOS quickly), disappearing updates, and extra. YouTube additionally lowered the thresholds for qualification for Group Notes back in May, with all channel managers now ready to make use of the function.
The brand new devoted notes tab provides one other consideration, which may make it a extra beneficial technique of outreach and consciousness within the app.
YouTube says that it’s testing its new Group Notes cell feed with “a small group of customers” on each Android and iOS.