YouTube Highlight Moments lets manufacturers align advertisements with cultural moments

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YouTube in the present day launched Highlight Moments – a brand new promoting bundle that may serve your model’s movies subsequent to “probably the most related and interesting content material related to the second.”

The way it works. Utilizing, AI, YouTube can determine standard movies round cultural moments. For instance, with Halloween arising, Highlight Moments:

  • Lets advertiser serve advertisements throughout Halloween-related content material on YouTube.
  • Curates YouTube movies into dynamically up to date playlists on a sponsored hub.

YouTube Tradition Hub. All of the movies will stay on the sponsored YouTube Tradition Hub. This hub will embrace the advertiser’s emblem. Right here’s what that appears like:

YouTube Highlight Moments lets manufacturers align advertisements with cultural moments 11

Why we care. YouTube’s new promoting providing has the potential to offer your model visibility throughout key cultural moments and allow you to attain your target market. The large query to be decided is what sort of ROI your model with this advert format.

The total announcement. New ways to show up where the world watches, powered by AI


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In regards to the creator

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.

Goodwin has been enhancing and writing in regards to the newest developments and traits in search and digital advertising and marketing since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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