Do you ever watch “Get Prepared With Me” (GRWM) movies, these make-up and styling targeted tutorials for various events?
A heap of individuals do, with the style producing billions of views on YouTube, and different video platforms, yearly.
And this week, YouTube’s paying tribute to its many GRWM creators, with a themed emblem to spotlight the fast progress in GRWM content material.
As per YouTube:
“In 2023 alone, there have been greater than 6 billion views of movies with variations of “grwm” within the title. That’s why we’re taking a second, amidst the prep for again to highschool, to briefly rework YouTube’s emblem and have a good time the creators who’ve invited us to affix and join with them by their each day routines.”
As YouTube notes, GRWM movies have remodeled what was as soon as a solo exercise, into “one which invitations communities to return collectively and share within the course of”.
To additional spotlight the expansion of the format, YouTube has additionally commissioned creator Bailey Sarian to supply a quick historical past of the style, and the way it’s utilized by folks all over the world.
It’s an attention-grabbing overview of the development, which may present a greater understanding, whereas additionally, doubtlessly, serving to to get you serious about how GRWM movies may very well be part of your expanded advertising and outreach plan.
Partnering with the appropriate influencers may get your model numerous consideration, and for these within the style, magnificence or occasion area, there’s numerous potential alternative.
That could be one other angle to think about as you take a look at the historical past of the format.
You may also take a look at extra GRWM creators here.