Following a big overhaul final yr, it seems that YouTube could also be endeavor one other visible transformation, this time focusing on the video web page, which has remained comparatively unchanged in recent times.
The change was seen and posted on Twitter by @XenoPanther.
The brand new design. At current, the web-based video web page incorporates a video window accompanied by the title and different particulars/descriptions displayed under it. Nonetheless, with the redesign witnessed by a choose few over latest weeks, this data is now located to the appropriate of the video and seems a lot narrower. Buttons for likes, dislikes, sharing, and extra are positioned beneath, together with a choice of 5 or so latest feedback.
This creates an interface that intently resembles a cell format. Consequently, the “Up Subsequent” movies and extra suggestions not seem on the appropriate fringe of the display. As a substitute, they’re introduced in a grid on the backside, mirroring the looks of the YouTube homepage. Customers may even encounter a “Newest YouTube posts” part whereas scrolling.
Whereas the expertise of watching a video stays largely unaffected, the relocation of feedback and different particulars to the periphery constitutes a big change within the interface. It’s evident that the redesign’s main goal is to emphasise different movies for viewers to look at, utilizing a lot bigger thumbnails. This gives a extra relaxed viewing expertise, though it stays unsure whether or not the redesign strikes the appropriate stability between data, feedback, and suggestions.
Not everyone seems to be thrilled. The angriest comment comes from u/Psyren1317, who replied “Holy hell is that this new format disastrous,” earlier than saying “Whoever designed this mess needs to be fired. Yikes.”
Redditor u/DaGrumpyOne lived as much as their username, replying “It’s unusable now.” Whereas u/texaslegrefugee decried the change saying “The whole “library” expertise is totally horrible. It’s as over-designed as it might get, and nothing however complicated chaos. It takes endlessly to search out something.”
“Yo @YouTube The brand new video UI format is totally terrible. The huge thumbnails from different movies on the underside of my display are so distracting. Actually, nobody requested for this.”
Why we care. Naturally, any modifications to the interface can probably affect watch time and person engagement, ideally in a constructive method. Advertisers needs to be involved about these modifications as a result of an enhanced viewing expertise, which inspires customers to spend extra time on the platform, might result in elevated advert impressions and better possibilities of their commercials being seen by their audience. Consequently, a well-balanced and charming interface that seamlessly integrates data, feedback, and suggestions can show advantageous for advertisers, as it might probably amplify their attain and influence on viewers.
