YouTube Demographics & Information to Know in 2022 [+ Generational Patterns]


Likelihood is, you’ve got in all probability spent a day falling down a rabbit gap of YouTube movies.

Whereas it is a terrific supply of leisure, YouTube has additionally proved itself to be a helpful device for entrepreneurs. With a world person base of greater than 2 billion people, it is also secure to imagine that your target market is on the platform.

On this put up, we’ll go over key YouTube statistics you should know in 2022 that can assist you reach your advertising and marketing efforts.

2022 YouTube Demographics

Beneath, we’ll go over probably the most important YouTube statistics that present entrepreneurs how international audiences are utilizing the platform.

Common YouTube Person Demographics

youtube demographics: 81% of U.S. adults say they use YouTube, up 8% from 2019

  • 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research)
  • YouTube is the second most visited web site on the planet. (Hootsuite)
  • YouTube accounts for greater than 25% of whole worldwide cell visitors. (Sandvine)
  • YouTube has 2+ billion customers, making up nearly one-third of all the web. (YouTube for Press)
  • In 2021, 36% of U.S. adults say they go to YouTube a number of occasions a day. (Pew Research)
  • These 2+ billion customers are current in over 100 international locations and devour content material in 80 totally different languages. (YouTube for Press)
  • 70% of viewers purchased from a model after seeing content material on YouTube. (Google Ads)
  • 49.3% of all YouTube viewing time in 2022 might be cell. (eMarketer)
  • YouTube is the highest video streaming app, and the typical person spends 23.2 hours monthly watching content material. (App Annie)
  • The most well-liked YouTube video is Child Shark Dance with 10.41 billion views. (Statista)
  • YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
  • 70% of individuals used YouTube to train in 2020. (YouTube)
  • Livestreams on YouTube grew 45% within the first half of 2020. (YouTube)

YouTube Age Demographics

YouTube demographics: YouTube will nearly double the penetration of Tiktok among millennials this year.

YouTube Gender Demographics

Please be aware that viewers knowledge for people who don’t determine inside the binary aren’t reported.

YouTube Geography Demographics

What Totally different Generations Watch on YouTube

What Gen Z Watches on YouTube

youtube demographics: 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

Takeaways for Video Entrepreneurs

Primarily based on the analysis, Gen Z turns to YouTube after they need to loosen up or revisit optimistic reminiscences from their previous. When you’re concentrating on Gen Z, entertaining content material will reign supreme.

What Millennials Watch on YouTube

youtube demographics: Millennials trust YouTube more than any other generation

  • YouTube reaches extra millennials than all of the TV networks mixed. (The Shelf)
  • A 2022 report discovered that YouTube could have practically double the penetration of TikTok amongst millennials this 12 months. (eMarketer)
  • Millennials choose watching:
    • Information and human curiosity tales to maintain updated
    • Unboxing and product assessment movies to affect spending
    • Fast and enjoyable leisure content material (The Shelf)

Takeaways for Video Entrepreneurs

Millennials go to YouTube after they need to study one thing or be entertained. Moreover, they go to the platform to be impressed, watch TV, and compensate for the information. When you’re concentrating on millennials, information tales, product critiques, entertaining content material, and galvanizing content material will win out.

The right way to Goal the Proper Demographic on YouTube

Whereas every technology would possibly watch pretty related content material, it is vital to keep in mind that the aim is totally different. For Gen X it could be to reminisce, whereas for Boomers it is to save lots of time, and for Millennials and Gen Z, it may very well be to study one thing new.

To correctly goal the precise demographic on YouTube, take note of the most well-liked classes and sorts of movies they watch on the platform.

Simply as it’s for all social networks, constructing a presence on YouTube requires understanding which segments of your viewers are already there and what they’re watching.

Use these statistics to create a YouTube advertising and marketing technique that speaks to your viewers’s pursuits, drives income, and will increase conversions.

Having that data makes it simpler to create content material that speaks to their pursuits, maximize ROI, and obtain normal advertising and marketing success.

Editor’s be aware: This put up was initially printed in April 2019 and has been up to date for comprehensiveness.

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