YouTube’s seeking to allow all music followers to interact with the thrill of Coachella, with the platform, for the primary time, hosting live-streams of all stages of the sold-out event.
The primary weekend of the mega-festival, which can be held over three days subsequent month (April 14th to sixteenth) can be broadcast in full to all YouTube customers world wide, together with performances by Gorillaz, BLACKPINK, Deadmau5 and extra.
As per YouTube:
“This yr we can be stay streaming Coachella from extra levels than ever earlier than with 6 feeds in motion (double the quantity from final yr) throughout each weekends! Whether or not you are watching from house, overseas, or at events with pals, anybody can tune into Coachella’s YouTube Channel, decide a stage, and watch the performances taking place stay with the remainder of the followers.”
YouTube can even be internet hosting particular protection of Coachella by way of YouTube Shorts, whereas it is going to even be working unique merch drops throughout live-streams and occasions.
That would present alternatives for manufacturers to tie into the Coachella actions, and get their promotions in entrance of music followers through the occasion. It’ll additionally present a chance to maintain up with the most recent developments and trending artists, and study what’s resonating with Coachella attendees, by way of on-the-ground streams and protection.
Otherwise you simply may need to tune in to catch a few of the units – and with over 160 artists collaborating, there’s a heap on supply.
It may additionally assist to make YouTube a extra important vacation spot for leisure. Like, it’s already, however with TikTok’s continued rise, YouTube can use occasion protection like this to solidify its place, in some respects.
You possibly can take a look at the Coachella channel on YouTube here.