I’m undecided that X’s Bookmarks possibility is the engagement driver that X appears to imagine, however proprietor Elon Musk is evidently sure that there’s extra worth there, which is why the X crew continues to iterate on its Bookmarks operate to make it extra outstanding within the app.
X’s newest experiment includes bringing the Bookmark possibility out of the share menu, and onto the put up itself, which may drive extra put up saves within the app.
As you’ll be able to see in this example, posted by X News Daily, quickly, you may even see the Bookmark icon on the proper of each put up in-stream, so you’ll be able to rapidly faucet on it and save a put up to learn later, versus having to faucet on the “Share” icon and choose “Bookmark” from there.
X additionally added a Bookmark icon to the expanded post detail screen earlier this 12 months, whereas it additionally rolled out a Bookmark count on each post, to boost the deal with this factor, which Musk views as a ‘silent Like’.
It’s unclear why Bookmarks have turn into an even bigger focus, however Musk has repeatedly highlighted the worth of the choice in his view, which he believes has been underutilized over time, as a result of the Bookmark button had been hidden by ‘obscure UI’, which meant that many customers seemingly didn’t even know that it even existed.
Although they most likely did, they most likely simply didn’t use it. Nonetheless, Elon and the X crew clearly see potential there, which is why they proceed to tweak the Bookmarks UI, within the hopes of prompting extra use.
Although it is also associated to X’s larger push into video content material. As X provides extra movies in-stream, and extra incentives for customers to share video clips, possibly Bookmarks turns into a extra important consideration, so customers can tag objects for later, and watch them in full once they have extra time and area.
It may additionally relate to in-stream product listings, and giving customers the capability to tag objects to a future procuring listing. Possibly that’s the place Bookmarks is headed, and as such, possibly it does make sense to emphasise the choice now, as a method to shift consumer behaviors, and be certain that they know how one can tag posts, for various objective.
Regardless of the purpose, Bookmarks clearly stay a spotlight for the X improvement crew.
Count on to see the brand new Bookmarks in-stream roll out someday quickly, and keep watch over your personal put up Bookmark numbers to see if the replace has any influence.