I’m undecided that X’s Bookmarks possibility is the engagement driver that X appears to consider, however proprietor Elon Musk is evidently sure that there’s extra worth there, which is why the X staff continues to iterate on its Bookmarks perform to make it extra distinguished within the app.
X’s newest experiment includes bringing the Bookmark possibility out of the share menu, and onto the put up itself, which may drive extra put up saves within the app.
As you’ll be able to see in this example, posted by X News Daily, quickly, you might even see the Bookmark icon on the proper of each put up in-stream, so you’ll be able to shortly faucet on it and save a put up to learn later, versus having to faucet on the “Share” icon and choose “Bookmark” from there.
X additionally added a Bookmark icon to the expanded post detail screen earlier this yr, whereas it additionally rolled out a Bookmark count on each post, to reinforce the deal with this component, which Musk views as a ‘silent Like’.
It’s unclear why Bookmarks have develop into a much bigger focus, however Musk has repeatedly highlighted the worth of the choice in his view, which he believes has been underutilized over time, as a result of the Bookmark button had been hidden by ‘obscure UI’, which meant that many customers seemingly didn’t even know that it even existed.
Although they in all probability did, they in all probability simply didn’t use it. Nonetheless, Elon and the X staff clearly see potential there, which is why they proceed to tweak the Bookmarks UI, within the hopes of prompting extra use.
Although it is also associated to X’s larger push into video content material. As X provides extra movies in-stream, and extra incentives for customers to share video clips, possibly Bookmarks turns into a extra important consideration, so customers can tag objects for later, and watch them in full after they have extra time and house.
It may additionally relate to in-stream product listings, and giving customers the capability to tag objects to a future buying listing. Perhaps that’s the place Bookmarks is headed, and as such, possibly it does make sense to emphasise the choice now, as a way to shift person behaviors, and be certain that they know how one can tag posts, for various function.
Regardless of the cause, Bookmarks clearly stay a spotlight for the X improvement staff.
Anticipate to see the brand new Bookmarks in-stream roll out someday quickly, and regulate your individual put up Bookmark numbers to see if the replace has any affect.