X is trying to give customers extra room to elucidate themselves or their enterprise, by way of an expanded bio section that’s at the moment in testing on the app.
As you may see on this instance, shared by X News Daily, quickly, customers will have the ability to embody extra element of their profile part, which profile guests will then have the ability to entry by a “View extra” immediate beneath their preliminary bio abstract.
That’ll present extra room to elucidate what your organization is about, or present perception into your private mission assertion, or publish your manifesto for all times, and many others.
It may additionally, finally, result in an excellent higher expanded presence, which contains outlets, job listings, location data, and many others., all in a much bigger data panel.
There’s not lots to go on at this stage, because it’s nonetheless in preliminary testing, however there are a number of prospects for the prolonged show, which may make it easier to drive extra connections, and get extra followers, by including context.
It additionally aligns with X’s broader push to get extra long-form sort content material into the app, rising past its short-form content material roots.
X has already added longer posts, and longer video uploads, within the hopes of engaging extra individuals to add extra unique content material to the app. An extended profile bio is one other step, whereas additionally, as famous, linking into its expanded utility and performance, in varied methods.
It stays to be seen whether or not customers really wish to see long-form content material within the app, although longer tweets are actually pretty frequent, and it doesn’t appear to have impacted engagement.
At the very least, that’s based mostly on X’s reports, which counsel that “cumulative user-seconds” have continued to the touch on all-time highs within the app all through this 12 months. What precisely which means, by way of particular utilization developments, will not be totally clear (cumulative seconds may imply {that a} group of customers are spending extra time on X, however particular person utilization numbers might have declined), however both manner, X is touting this as an endorsement of its new path, and by any measure, it might counsel that long-form content material isn’t hurting total engagement.
Possibly, then, that is the way in which, and by increasing the app’s utility, Elon Musk will have the ability to convert X into his grand “all the pieces app” imaginative and prescient.
Longer profile bios are simply one other step within the bigger journey on this respect.
