X has added one other ingredient to assist creators enhance engagement with their paying subscribers, with creators now capable of switch on DMs for subscribers only, probably facilitating deeper engagement.
As you possibly can see on this instance, creators with subscriptions turned on can now activate a toggle to allow subscribers to ship them direct messages within the app, no matter any of their different DM settings.
X up to date the default setting for DMs back in July, with a view to fight message spam, which implies that solely your followers or verified customers can ship you DMs. Non-contacts and non-paying customers can’t ship random customers messages within the app, although you possibly can nonetheless make your DMs open to all, if you happen to select. They’re simply not open by default, which might be why you’re seeing fewer messages within the app.
This new ingredient is extra particularly aligned with facilitating engagement together with your paying viewers, by giving them extra alternative to get in contact, and supplying you with extra methods to deepen these connections.
Along with this, X can also be developing a new tag for subscribers’ DMs in your inbox, with the intention to decide them out and prioritize them in-stream.
It’s one other manner for X to encourage extra creator funding, along with its ad revenue share program, which it hopes will get extra creators posting unique content material to X solely, holding that engagement inside its evolving creator ecosystem.
It stays to be seen if X will be capable of compete with different platforms on this entrance, however it’s one other cog in Elon Musk’s broader plan to make X the important thing app for all sorts of interactions and transactions.