Avery Dennison is launching Cohort 03, a program growth that includes new challenges and a worldwide attain to the quickly maturing AD Stretch accelerator. Cohort 03 focuses on three problem areas: the event of next-generation power storage supplies, maximizing shopper experiences, and enhancing sustainability. This system welcomes startups from throughout the globe to collaborate in tackling tangible enterprise points.
AD Stretch is a pilot-based accelerator program for startups with confirmed gross sales and go-to-market expertise, the flexibility to innovate, and the vitality to have interaction with Fortune 500 firm Avery Dennison. The accelerator goals to unite the monetary, R&D, and huge technical assets of Avery Dennison with startups to create impactful options.
Hear from Melissa Tse and Lemuel Lim of the Company Enterprise Capital group at Avery Dennison
We spoke to Melissa Tse, Head of Enterprise Investments at Avery Dennison, and Lemuel Lim, Enterprise Affiliate, Enterprise Investments at Avery Dennison, about AD Stretch Cohort 03. Learn concerning the workings of the AD Stretch accelerator and discover how you’ll collaborate with the Company Enterprise Capital group to develop your corporation.
With the appliance submission for AD Stretch closing on seventeenth November, are you able to introduce Avery Dennison’s Company Enterprise Capital group and its function inside the group?
The Company Enterprise Capital group engages with startups, traders, companies, and different ecosystem companions to collaborate on alternatives the place a Fortune 500 firm leverages its scale and capabilities to speed up novel innovation that addresses international crucial wants.
By partnerships and investments, the group is targeted on cultivating strategic relationships that additional our enterprise-wide objectives, lots of that are in focus for this third cohort of AD Stretch.
How will the Company Enterprise Capital group collaborate with and drive worth for AD Stretch program individuals within the upcoming third cohort?
Given the distinctive function we play in selling symbiotic innovation amongst events externally within the ecosystem and internally inside the enterprise, the Ventures group supplies insights into disruptive tendencies available in the market and the feelings of different corporates, traders, and startups.
With that data, startups could make as knowledgeable of a call as potential whereas contemplating their development trajectory. As these program individuals take into account their subsequent development part and lift exterior capital, we’re a prepared useful resource to information them in these fundraising processes.
With collaboration throughout innovation features similar to AD Stretch and Ventures, Avery Dennison helps program individuals all through the a number of levels of their lifecycle.
With three distinct themes, spanning power storage supplies, buyer experiences, and sustainable packaging, why is AD specializing in these various challenges?
Right now, Avery Dennison has grown to be a worldwide firm that has developed merchandise and applied sciences that individuals work together with each day. However innovation is about addressing tomorrow’s ever-evolving wants.
Materials science is in our DNA, and as international power wants change into extra complicated, and as security and sustainability are valued as a lot as efficiency, we’re uniquely positioned to advertise these worth propositions with our applied sciences and scale.
As our on a regular basis lives change into more and more extra digital, we have now enabling applied sciences to bridge the bodily and digital worlds. We are able to create not simply merchandise, however linked merchandise. And by doing so, the info we gather can affect how we optimize our provide chains, how we promote sustainability, and the way we empower manufacturers to supply extra customized experiences for customers.
Are you able to elaborate on a typical day throughout the Pilot Part of the AD Stretch accelerator?
Our pilots in AD Stretch are really various by way of how we collaborate with startups. For some corporations, we help R&D and speed up the product improvement course of. For different corporations, we allow product testing and commercialization with our prospects and different ecosystem companions.
We deal with what will likely be most dear for every startup in AD Stretch and work out the best construction and framework to execute on that imaginative and prescient.
Would you prefer to share with potential candidates any fond reminiscences from earlier cohorts of AD Stretch?
One of many highlights for me (Melissa Tse) with the AD Stretch program entails one in all our latest pilots with Moree.
Moree was an organization in our second cohort that developed a reusable packaging answer to switch single-use plastic luggage and movies. We have been in a position to introduce Moree to one of many corporations in our enterprise capital portfolio, The Fashionable Milkman, which delivers farm recent groceries in sustainable packaging to customers.
Collectively, The Fashionable Milkman, Moree, and Avery Dennison have been in a position to check and pilot Moree’s answer with The Fashionable Milkman’s prospects. Discovering extremely strategic alternatives like that is at all times so nice, particularly when everybody on the desk is obsessed with working and collaborating collectively! (see Moree’s case examine beneath)
Do you have got a private message to share with progressive corporations who’re pondering of making use of?
I’ve (Lemuel Lim) sat throughout from and labored alongside entrepreneurs my complete profession, and I’m extremely grateful to play my small function in selling innovation inside the ecosystem.
Supporting AD Stretch has been a spotlight of my time with Avery Dennison, and it’s due, largely, to the superb entrepreneurs we work together with, and the chances that we discover collectively. Whereas I like the Avery Dennison of at present, I additionally acknowledge that we have been as soon as a startup as nicely. As we glance again on our roots, our humble starting in 1935 was outlined with one vibrant thought. Fortuitously for us, Stan Avery’s thought caught (no pun supposed!).
With AD Stretch, we’re channeling our historical past and supporting entrepreneurs in their very own humble beginnings, taking a vibrant thought and making it one thing extra. With that very same spirit on this third cohort of AD Stretch, we’re constructing superb options with lasting affect, and we’d love so that you can be part of it.
Key Deadlines & Program Timeline
The appliance deadline is approaching! Hurry, submit your application by November 17, 2023!
- Startup Choice: January 2024
- Pilot Part: January – August 2024
- Demo Day: September 2024
Why Be part of AD Stretch Cohort 3?
AD Stretch companions with entrepreneurs in some ways, together with minority fairness investments, joint improvement agreements, non-recurring engineering tasks, reseller relationships, and different types of strategic technical and business partnerships. Uncover all the advantages of becoming a member of this system:
- Pilot Funding: a singular alternative to experiment with a paid pilot venture.
- Speedy Progress: develop your buyer base and scale up with a globally acknowledged chief.
- Materials Science Mastery: leverage Avery Dennison’s huge expertise in materials science management to revolutionize your merchandise and options.
- World Community: entry a singular community of trade specialists and mentors who can flip your startup into a worldwide phenomenon.
- Demo Day: showcase your progress to trade companions, traders, and media within the extremely anticipated AD Stretch Demo Days.
Additional, AD Stretch doesn’t take fairness. The pilots will likely be funded as per the settlement between you and your program lead. This system will give you networks, help, and steering, and AD Stretch will make introductions to assist together with your funding and scaling objectives.
AD Stretch Boasts a Sturdy Observe Report
In simply 18 months, the AD Stretch accelerator program has grown from launch mode to a thriving program that fielded over 500 functions from over 35 international locations and created pilot applications for 14 startup companies. Learn extra about two pilot examples from earlier AD Stretch cohorts:
Cellr unlocks the potential for shopper engagement
Cellr develops a cutting-edge shopper engagement platform. By leveraging digital ID applied sciences from Avery Dennison, model house owners at the moment are empowered with a user-friendly answer to raise their methods and join with customers. The patron engagement software reimagines entry to linked and updatable packaging, customized interactions, and data-driven insights for smarter strategic decision-making.
Moree helps meals manufacturers ditch single-use packaging
By its reusable packaging system, Moree provides flatpack packaging to manufacturers on a pay-per-use foundation and straightforward returns. It makes use of digital rewards for its prospects to allow the reuse mannequin. The startup makes it straightforward for meals corporations to modify to reusable packaging with its progressive Reusable Packaging as a Service. Moree additionally tracks stock, orders, and environmental financial savings by its platform. Along with Avery Dennison, Moree will assist manufacturers take an enormous step in the direction of zero waste whereas encouraging extra sustainable existence.
Prepared to affix AD Stretch and unleash the potential of your progressive enterprise?
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