WhatsApp has signed a major partnership deal, becoming a member of the Mercedes AMG F1 racing crew for the 2024 System One season, and past.
The deal, WhatsApp’s first-ever sports activities sponsorship, will see the Mercedes crew publish unique content material to WhatsApp, with a selected deal with WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging characteristic again in July, and the Mercedes crew has already established a presence by way of the providing.
Mercedes F1 began using WhatsApp Channels in September, and has now constructed an viewers of over 650,000 followers within the app.
Channels have quick change into a beneficial connection possibility, as extra customers switch to DMs to stay in touch (versus posting feed updates), and extra folks change into more and more reliant on WhatsApp as their messaging platform of alternative.
The added safety and privateness of WhatsApp has lengthy made it invaluable in lots of areas exterior the U.S., however now, it’s additionally seeing a rise in U.S. usage as well.
The brand new take care of Mercedes F1 will assist to solidify this, and will additionally convey extra focus to WhatsApp channels as a connective possibility, which extra manufacturers ought to think about for his or her outreach.
The deal can even see WhatsApp branding displayed throughout F1 occasions, and can assist to additional promote using the messaging app in Western areas.