I am an enormous homebody who prefers the convenience of purchasing on-line from dwelling. Nevertheless, the issue with shopping for objects on-line is that I am unable to strive on, measure, or get a superb really feel for the product till it arrives at my door. So, earlier than deciding to buy, I all the time verify the merchandise’s product attributes to make sure it is proper for me.
Product attributes play an important function within the decision-making course of for patrons. They’re additionally essential for entrepreneurs when selling or promoting a product. Learn on to be taught extra about product attributes, their significance, and easy methods to incorporate them into your advertising technique.
Product Attributes vs. Product Benefits
Why You Need Product Attributes
Use product attributes in your marketing strategy.
What are product attributes?
Product attributes are particulars and options that describe an merchandise and supply the knowledge shoppers have to resolve on a purchase order. Product attributes can embody design options, technical specs, worth, and supplies utilized in manufacturing.
Product attributes fall into two classes: tangible and intangible. Tangible attributes are bodily attributes that the senses can understand, resembling shade, form, measurement, and texture. Intangible attributes are traits that may’t be perceived by seeing or holding the product.
For instance, check out this Victrola file participant system.
Tangible attributes of this file participant embody its crimson shade and retro-inspired design. Intangible attributes can be Bluetooth functionality and recording software program permitting patrons to transform vinyl to MP3.
Product Attributes vs. Product Advantages
Whereas product attributes describe the merchandise, product advantages describe what prospects stand to realize from the product. For example, let’s return to the file participant instance.
As I stated earlier, a product attribute of the file participant is its Bluetooth functionality. A product profit is that this functionality permits customers to stream their favourite music wirelessly.
Why You Want Product Attributes
Together with product attributes helps shoppers get a really feel in your product and what it might do for them. Attributes additionally affect the potential purchaser’s choice and permit them to correctly weigh their choices when on the lookout for a product that fits their wants.
Useful product attributes can enhance the shopper expertise by making their choice course of extra manageable.
Product attributes are additionally obligatory as a result of they will enhance your model’s discoverability on-line. Entrepreneurs can and ought to incorporate key phrases into product attribute descriptions so individuals looking these phrases usually tend to discover your product.
Product Attributes Examples
Under are a couple of tangible and intangible product attributes from a number of corporations and types.
1. High quality
High quality is a vital product attribute to incorporate in your advertising as a result of shoppers need merchandise they belief will work. Product opinions, manufacturing information, and the usage of sturdy supplies are just a few methods you’ll be able to reveal a product’s high quality.
An instance of a high quality product attribute will be seen on this cat tree made by FRISCO. The cat tree is described as a “heavy-duty tree” made with sisal posts and is “designed in your cat to climb, play, nap, and scratch simply the best way they like, as a lot as they like.”
Greatest for: When your goal shoppers desire a long-lasting, sturdy product or a high-quality buyer expertise.
Design refers back to the product’s look. For instance, the amethyst engagement ring under contains a cushion-cut amethyst, a 14K yellow gold band, and “glowing twists of spherical diamonds” for a “regal design.”
Greatest for: When aesthetics and magnificence are a core worth in your shoppers. It is also a fantastic alternative to optimize for key phrases. For instance, the ring’s description contains key search phrases resembling “cushion-cut,” “amethyst,” and “yellow gold band.”
Value is a superb attribute to incorporate in your product’s description, particularly for those who’re emphasizing how a lot a client can get at an economical fee. For example, Canva mentions it provides free use of its design instruments and lists all of the issues customers can entry at zero prices.
Greatest for: When your product is offered at a cheaper price level than your rivals or in case your product is offered in budget-friendly choices.
4. Verification and Security
Once more, shoppers want assurance that your product is reliable, credible, and protected. One option to show these factors is to incorporate verification and security attributes. Philly’s Phinest Roofing, a Philadelphia-based roofing firm, proves its credibility by emphasizing the 40 years it has been in enterprise and its standing as a licensed roofing firm. It even has the corporate’s license quantity options on its web site for potential prospects to confirm.
Greatest for: If security and reliability are prime issues in your target market.
5. Advertising Claims
Advertising claims are product attributes that reference your product’s efficiency, and they are often within the type of statistics or information. To generate an correct and compelling advertising declare, manufacturers spend money on analysis teams and buyer surveys.
An instance of a advertising declare is Lysol selling that its merchandise kill 99.9% of germs.
Greatest for: Exhibiting how your product outperforms rivals or highlighting its effectiveness.
Use product attributes in your advertising technique.
Product attributes assist shoppers make assured and knowledgeable selections about their purchases. Additionally they contribute to a better and extra pleasant buyer expertise.
Most significantly, they construct belief in your model and assist to make sure you’re advertising your merchandise to the correct individuals. To raised market your product and delight your prospects, embody product attributes in your technique.