What It Is and How To Do It [Research + Tools]


Email marketing is integral to any advertising technique as a result of it’s a good way to generate leads and convert audiences.

Whether or not you’re creating your first technique or trying to modify your course of, AI e-mail advertising instruments can assist you save time, optimize your technique, and meet your e-mail targets.

On this piece, we’ll go over how AI e-mail advertising instruments work, new knowledge about how entrepreneurs at present use AI for e-mail advertising, and an inventory of instruments you may leverage in your function.

Free Guide: How to Use AI in Content Marketing [Download Now]

Desk of Contents

What’s AI e-mail advertising?

AI e-mail advertising is a machine-learning powered course of that helps entrepreneurs create e-mail campaigns that attain the appropriate audiences on the proper time with the appropriate messages. 

AI e-mail advertising instruments instruments use knowledge that will help you optimize your e-mail technique (like your historic efficiency knowledge), automation that will help you save time on repetitive duties (like triggering an e-mail workflow), and generative AI that will help you create e-mail content material.

You are able to do issues like:

Some instruments have one particular perform, like a generative AI e-mail device, whereas others provide a number of options.

Why must you use AI in e-mail advertising?

Probably the most vital advantage of utilizing AI in e-mail advertising is that it saves time whereas enhancing efficiency. The routine processes you spend time on can occur immediately, and you may launch your optimized campaigns quicker.

Most AI e-mail advertising instruments are additionally powered by machine studying, which means that they use knowledge factors (from your online business and generally your trade) that will help you optimize your e-mail technique. You received’t be left to guess what works greatest as a result of the AI can take a look at your previous emails, and you may benchmark your efficiency towards rivals to see the place you may enhance.

For those who’re fascinated about studying extra concerning the impression of AI on advertising, take a look at this Marketing Against The Grain episode about advertising alternatives that AI unlocks for enterprise.

image linking to a podcast episode about marketing opportunities that come from using AI

Click here to listen to the full episode

How Entrepreneurs Are Utilizing AI in E-mail Advertising [New Research]

Our State of Generative AI report surveyed 1,350 U.S. enterprise professionals about how they’re at present utilizing AI.

Proper now, 1 in 5 enterprise professionals use AI/automation of their function.

82% of entrepreneurs who responded to the survey mentioned that generative AI has impacted how they plan to create content material in 2023 and that the highest advantages are that it saves time, improves the standard of content material, and makes content material extra personalised.

graph displaying the benefits to using gen AI in marketing

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As well as, 28% of entrepreneurs use generative AI to create emails.

graph displaying the type of content marketers use gen ai to create

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43% of entrepreneurs who already use generative AI of their roles say it’s useful when creating emails, and 54% say it’s very efficient.

content generative AI is helpful for creating

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Lastly, entrepreneurs utilizing generative AI save a median of three+ hours on every bit of content material they make, which helps them spend much less time on guide duties and extra time on an important components of their function and the points of their job they get pleasure from most.

15 AI E-mail Advertising Instruments

1. HubSpot AI Tools

Worth: Free instruments; $20/mo (Starter), $890/mo (Skilled), $3,600/mo (Enterprise)

hubspot AI tool chatspot

Click here to learn more about HubSpot AI tools

HubSpot has a number of e-mail advertising instruments and options to leverage to drive clicks and conversions.

AI Options

  • Email Marketing Software that helps you simply create e-mail workflows and triggers to succeed in your goal audiences with the appropriate messages in any respect phases of their journey.
  • Inbox automation device that scans your emails and recommends duties based mostly on e-mail content material and may auto-populate contact properties (like title and cellphone quantity) from each first-time e-mail to create a buyer profile.
  • Content assistant makes use of generative AI that will help you write high-quality e-mail content material, and you may ask ChatSpot to rapidly write issues like skilled follow-up emails or thanks notes to a prospect.

2. Mailchimp

Worth: Free without end plan; $13/mo (Necessities), $20/month (Normal), $350/mo (Premium)

ai email marketing tools: mailchimp

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Mailchimp’s e-mail automation software program helps ecommerce companies create automated e-mail workflows that attain audiences at the very best time.

AI Options

  • Its Content material Optimizer compares your e-mail knowledge to trade benchmarks to present you suggestions for optimizing your campaigns and e-mail content material.
  • You possibly can select from completely different variations of AI-generated content material that match your intent and model tone.
  • Its Inventive Assistant leverages your model belongings to create distinctive e-mail designs you may personalize to completely different contacts.

3. Sendgrid

Worth: Free trial; $15/mo (Primary), $60/mo (Superior)

ai email marketing tools: sendgrid

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Sendgrid helps you create an automatic e-mail advertising course of with customized workflows and triggers.

AI Options

  • Its real-time API scans your e-mail lists and removes junk or undeliverable e-mail addresses to decrease your bounce charge and make sure you attain extra individuals.
  • Get data-driven insights and proposals for enchancment based mostly in your historic metrics and e-mail efficiency.
  • AI paces your e-mail ship and screens your popularity with ISPs.

4. Phrasee

Worth: Contact for pricing

ai email marketing tools: phrasee

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Phrasee makes use of AI that will help you create efficient e-mail campaigns and content material to share along with your viewers.

AI Options

  • Its deep studying mannequin and language insights leverage your historic knowledge to let you know what works greatest along with your viewers and what conjures up clicks for an optimized marketing campaign.
  • The Magic Button helps you generate e-mail content material (like topic strains or in-email CTAs) that can resonate along with your viewers.
  • It all the time makes use of your customized tips and messaging to make sure every little thing you create is on-brand.

5. Drift

Worth: $2,500/mo

ai email marketing tools: drift

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Drift affords an AI-powered inbox administration device that helps you clear up your e-mail lists and enhance deliverability.

AI Options

  • Its E-mail Bots leverage machine studying to interpret emails and assist you to reply with partaking, conversational emails that encourage responses.
  • AI can qualify a lead as prepared for gross sales and routinely introduce the prospect to the appropriate salesperson for seamless marketing to sales handoff.
  • Use completely different E-mail Bots on your distinctive enterprise want, just like the follow-up e-mail bot, deserted chat e-mail bot, and webinar e-mail bot.

6. Get Response

Worth: Free without end plan; $19/mo (E-mail Advertising)

ai email marketing tools: get response

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Use Get Response to design behavior-based e-mail workflows to interact with audiences at key moments with content material personalised to their wants.

AI Options

  • Share key phrases or phrases, e-mail targets, and tone with the GPT-powered e-mail generator that leverages trade knowledge to provide emails most definitely to extend your conversions.
  • Show completely different photographs, textual content, or AI-driven product suggestions in every e-mail.
  • The AI topic line generator helps you check topic strains and study what stands out in your subscriber’s inboxes.

7. Levity

Worth: 30-day free trial; $49/mo (Startup), $139/mo (Enterprise)

ai email marketing tools: levity

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Levity’s software program helps you handle your inbox, perceive your e-mail well being, and save time.

AI Options:

  • Construct an AI device distinctive to your online business by importing your knowledge that it’ll study from and use to make human-level selections.
  • Create completely different AI blocks for each e-mail workflow you need to run (like a workflow for responding to emails).
  • Share distinctive categorization standards along with your AI to routinely kind emails as quickly as you obtain them.

8. Superhuman

Worth: $30/mo (Starter), $45/mo (Progress), enterprise pricing obtainable

ai email marketing tools: superhuman

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Superhuman is an AI-powered inbox administration device that helps you streamline your processes. Greatest for groups that use Gmail or Outlook.

AI Options

  • Instantly kind incoming emails right into a cut up inbox based mostly in your customized guidelines so you may kind spam from real people and deal with what wants consideration.
  • Use its Snippets device to create pre-built templates for phrases, paragraphs or total emails you could rapidly add to emails to automate responses.
  • Set reminders for e-mail duties, like following up on unanswered emails or a reminder to reply to a message you snoozed for later.

A lot of the instruments listed above have a number of AI options, like e-mail writing assist to automated inbox sorting. Beneath we’ll go over AI e-mail advertising instruments that solely provide generative options.

9. HiveMind

Worth: Free without end plan; $18/mo per consumer (Groups), enterprise pricing obtainable

ai email marketing tools: hive

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HiveMind affords an easy-to-use and time-saving device on your e-mail advertising. Merely share a quick immediate of what you’re searching for with its Notes AI, and it’ll assist you to generate an ideal response.

10. ChatGPT

Worth: Free analysis preview; ChatGPT Plus $20/month

ai email marketing tools: chatgpt

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ChatGPT is a generative AI device that you should use to write down your advertising emails, and all it’s a must to do is enter a descriptive immediate into the chat. It’s a conversational device, so you may ask it to rewrite the e-mail till you’re happy.

11. Zapier

Worth: Free without end plan; $29.99/mo (Starter), $73.50/mo (Skilled), $598.50/mo (Group)

ai email marketing tools: zapier

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Zapier runs on Zaps, automated workflows you may customise to your wants. You possibly can create an email-based Zap to generate e-mail copy with an API key from OpenAI. Everytime you obtain an e-mail matching your Zaps guidelines, it’ll immediate GPT-3 to write down an acceptable response.

12. Copy.ai

Worth: Free without end plan; $49/mo (Professional), enterprise pricing obtainable

ai email marketing tools: copy.ai

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Copy.ai is an e-mail copywriting device you should use to create high-converting emails. It may write e-mail content material for you, counsel topic strains, and assist you to keep on monitor with solutions to enhance e-mail high quality.

13. Compose.ai

Worth: Free

ai email marketing tools: compose.ai

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Compose.ai is powered by GPT-3 and helps you write personalised and on-brand emails. Its autocomplete characteristic suggests how one can end what you’re writing, and its solutions and generations are all the time tone and brand-relevant as a result of it learns your distinctive model voice. It’s an all the time free Chrome extension, so you may simply apply it to your favourite websites.

14. Grammarly

Worth: Free without end plan; $12/mo (Premium), $15/mo (Enterprise)

ai email marketing tools: grammarly

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Grammarly’s machine-learning copy-editing device acknowledges in-text errors and suggests easy methods to repair them. GrammarlyGo extracts the context from quick prompts and helps you immediately generate acceptable e-mail replies. Leverage the instruments on its web site, as a Chrome extension, or inside your favourite e-mail shopper.

15. Jasper

Worth: Free trial; $49/mo (Creator), $125/mo (Groups), customized enterprise pricing obtainable

ai email marketing tools: jasper

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Jasper Instructions helps you create efficient advertising emails rapidly with machine studying algorithms. Use it to write down total emails or e-mail topic strains, and its outputs all the time match your online business’ distinctive writing type and tone for model consistency.

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