What’s Lemon8? TikTok’s Sister App Defined


You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs one more platform to find out about.

This text will educate you all about what the app is, if it’s value investing any time into, and how one can begin utilizing it for enterprise.

Let’s get began.

What is Lemon8?

Lemon8 is a new social media app created by ByteDance, the creators of the wildly popular TikTok app.

Designed to be a way of life app, Lemon8 is sort of a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.

Fashionable classes on Lemon8 embody:

  • Style
  • Make-up
  • Skincare
  • Journey
  • Well being & wellness
  • Health
  • Meals

This implies Lemon8 could possibly be a go-to spot for visible manufacturers in these industries.

However is it right here to remain?

Whereas Lemon8 had an especially profitable begin, its momentum has slowed. In its first few months, Lemon8 was probably the most downloaded life-style apps in the US, generating 4.1 million users in just some months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.

As of late, it seems to be like that exercise has dropped off. Information reveals that the app’s daily active users have nearly halved, going from almost 12,000 to only over 6,000 in mere months.

Regardless, it seems to be like Lemon8 initially gained reputation with lots of TikTok’s creators — a younger person base consisting principally of Gen Zers.

And since it may be sensible for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to think about including Lemon8 to their social media strategy.

How will you use Lemon8 for enterprise?

For those who’re seeking to get forward of the curve, it’s a good suggestion to begin contemplating if Lemon8 is correct for your corporation and methods to use it strategically. Listed here are a couple of suggestions based mostly on fashionable content material we’re seeing that can provide you a head begin in your Lemon8 advertising and marketing technique.

Create picture carousels

A photograph carousel — identical to on different platforms — is a put up that features a number of swipeable images. Right here’s an instance of what this seems to be like on Lemon8:

Spinach and Ricotta Stuffed ShellsChicken TacosChipotle Turkey Burger BowlsHoney Chipotle Chicken Bowls

Picture carousels are probably the most fashionable put up varieties on Lemon8, so if you wish to see success on the platform, it ought to be one of many key parts of your technique.

Give you a subject to your picture carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and images of every dish.

Different choices embody:

  • Weekly outfit inspiration
  • Nail artwork
  • New product releases
  • Prime 5-10 listicles
  • Life hacks
  • Skincare/magnificence suggestions
  • Exercise routines

Since Lemon8 is so closely lifestyle-focused, you’ll wish to point out your model/merchandise in a manner that looks as if life recommendation over a promotion.

Reap the benefits of Lemon8’s enhancing instruments

Make your cowl picture stand out. This is without doubt one of the finest methods to seize consideration and get customers to click on in your put up to view extra. This Lemon8 post shares a couple of nice suggestions for enhancing your cowl images.

However let’s take a look at a couple of well-designed examples that may show you how to catch your viewers’s eyes.

I hated this popular book on Kindle Unlimited with design and editing text featuresInspo pics for summer nails smiley facesHow I plan out my 2023 vision board

Various kinds of textual content, shapes, arrows, and doodles will help draw consideration to elements of your cowl picture and create a design that stands out. There are even templates that will help you discover a place to begin to your cowl picture design.

Plus, just like TikTok, utilizing Lemon8’s built-in enhancing instruments probably makes the algorithm wish to increase your content material. It makes your content material appear native, prefer it belongs on the platform.

Modifying instruments obtainable on the platform embody:

  • Templates
  • Picture retouching
  • Product tagging
  • Textual content overlays
  • Stickers
  • Cutout software

Be relatable

Develop a relatable voice to your Lemon8 posts. You’ll see a number of emojis, creators calling one another “girlies,” exclamation marks, and extra.

Create a persona that desires to see others succeed, supporting the individuals in your target market and serving to them discover higher options—ideally, via your corporation and services or products.

Mix your Instagram and Pinterest methods

Lemon8 is basically a mixture of Instagram and Pinterest. Suppose Instagram’s picture carousels and captions with Pinterest’s content material.

Mix these two methods — or on the very least, the technique you utilize for Instagram content material creation and your Pinterest technique for content material calendar — to create the right content material for Lemon8.

Use participating captions

From what we will see right now, there’s no character restrict on Lemon8’s captions — however it seems to be like round 150 phrases appears to be the beneficial quantity. Which suggests you’ve gotten a great little bit of area to additional develop on the content material you’re sharing.

Right here’s an ideal instance of a Lemon8 caption used properly:

How I use Notion as a life plannerlife goals meal planner work and reading list

The put up contains pictures on how the creator makes use of Notion, and the caption additional explains every one. It’s nearly like a micro-blog — one other wonderful means to consider your Lemon8 technique.

You should definitely benefit from the area you’ve gotten in your Lemon8 captions. Use them to actually let your voice present, clarify what your followers are seeing in every picture, and extra.

Lemon8 even presents a “caption concepts” popup that will help you get began together with your first few posts.

Methods to begin utilizing Lemon8

Prepared to begin utilizing Lemon8 for your corporation? Observe together with our five-step information to create your account, construct out your technique, and begin participating.

1. Create an account

Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.

Professional tip: Attempt to ensure your username matches your model identify and your username/deal with in your different social media accounts.

When you’ve accomplished that step, you’ll be prompted to pick your pursuits from a listing just like the one under:

what are your interests outfits dining fitness makeup and wellness

You should definitely select pursuits which might be essentially the most intently associated to your corporation. That can show you how to discover creators inside your area of interest to comply with and work together with.

2. Optimize your profile

Subsequent, you’ll wish to optimize your profile the identical manner you do on each social media platform you create an account on.

This implies:

3. Observe related accounts

After you’ve chosen your high pursuits, begin shopping via the “For You” feed to see what’s on the market. For those who come throughout posts which might be related to your corporation, remember to give the creator a comply with.

There are two predominant feeds: “For You” and “Following.” Which means in case you construct up your following record sufficient, you’ll be capable to discover inspiration and have interaction with all the customers underneath that particular feed.

Plus, the extra individuals you comply with whenever you first create your account, the extra probably it’s that individuals thinking about your merchandise will uncover your account and begin following you.

4. Create your first Lemon8 put up

Shortly after you create your account and comply with a great little bit of customers, you wish to begin creating content material so that they have a purpose to comply with you again. Create your first Lemon8 put up by pinpointing your matter, creating imagery, enhancing them utilizing Lemon8’s instruments, and making a useful caption.

5. Interact with different customers

Lastly, begin frequently participating with different customers on the platform. Touch upon posts utilizing that enjoyable, relatable voice. Like and comply with posts by customers which might be just like your target market. Put aside time all through the day — each day, particularly whilst you’re initially constructing your account — to open the app once more and have interaction with as many customers as you may.

Continuously requested questions on Lemon8

How is Lemon8 completely different from TikTok?

Lemon8 is owned by the identical firm as TikTok, however has a special goal. It’s extra photo-heavy than video content material, aimed toward being a way of life app that’s just like Instagram and Pinterest. Lemon8 customers usually share picture carousels with posts surrounding life-style matters like meals, health, and vogue.

What’s Lemon8 used for?

Lemon8 is used for sharing life-style content material. Images and movies that showcase methods to do issues like prepare dinner recipes, type houses and outfits, create DIY tasks, and extra.

How will you achieve success on Lemon8?

To see success on Lemon8, select a distinct segment, create participating and useful content material, work together with different customers, and benefit from the Lemon8 enhancing instruments.

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