What’s Lemon8? TikTok’s Sister App Defined

August 30, 2023

You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs one more platform to find out about.

This text will educate you all about what the app is, if it’s value investing any time into, and how one can begin utilizing it for enterprise.

Let’s get began.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

What is Lemon8?

Lemon8 is a new social media app created by ByteDance, the creators of the wildly popular TikTok app.

Designed to be a way of life app, Lemon8 is sort of a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.

Fashionable classes on Lemon8 embody:

Style
Make-up
Skincare
Journey
Well being & wellness
Health
Meals

This implies Lemon8 could possibly be a go-to spot for visible manufacturers in these industries.

However is it right here to remain?

Whereas Lemon8 had an especially profitable begin, its momentum has slowed. In its first few months, Lemon8 was probably the most downloaded life-style apps in the US, generating 4.1 million users in just some months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.

As of late, it seems to be like that exercise has dropped off. Information reveals that the app’s daily active users have nearly halved, going from almost 12,000 to only over 6,000 in mere months.

Regardless, it seems to be like Lemon8 initially gained reputation with lots of TikTok’s creators — a younger person base consisting principally of Gen Zers.

And since it may be sensible for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to think about including Lemon8 to their social media strategy.

How will you use Lemon8 for enterprise?

For those who’re seeking to get forward of the curve, it’s a good suggestion to begin contemplating if Lemon8 is correct for your corporation and methods to use it strategically. Listed here are a couple of suggestions based mostly on fashionable content material we’re seeing that can provide you a head begin in your Lemon8 advertising and marketing technique.

Create picture carousels

A photograph carousel — identical to on different platforms — is a put up that features a number of swipeable images. Right here’s an instance of what this seems to be like on Lemon8:

Picture carousels are probably the most fashionable put up varieties on Lemon8, so if you wish to see success on the platform, it ought to be one of many key parts of your technique.

Give you a subject to your picture carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and images of every dish.

Different choices embody:

Weekly outfit inspiration
Nail artwork
New product releases
Prime 5-10 listicles
Life hacks
Skincare/magnificence suggestions
Exercise routines

Since Lemon8 is so closely lifestyle-focused, you’ll wish to point out your model/merchandise in a manner that looks as if life recommendation over a promotion.

Reap the benefits of Lemon8’s enhancing instruments

Make your cowl picture stand out. This is without doubt one of the finest methods to seize consideration and get customers to click on in your put up to view extra. This Lemon8 post shares a couple of nice suggestions for enhancing your cowl images.

However let’s take a look at a couple of well-designed examples that may show you how to catch your viewers’s eyes.

Various kinds of textual content, shapes, arrows, and doodles will help draw consideration to elements of your cowl picture and create a design that stands out. There are even templates that will help you discover a place to begin to your cowl picture design.

Plus, just like TikTok, utilizing Lemon8’s built-in enhancing instruments probably makes the algorithm wish to increase your content material. It makes your content material appear native, prefer it belongs on the platform.

Modifying instruments obtainable on the platform embody:

Templates
Picture retouching
Product tagging
Textual content overlays
Stickers
Cutout software

The put up contains pictures on how the creator makes use of Notion, and the caption additional explains every one. It’s nearly like a micro-blog — one other wonderful means to consider your Lemon8 technique.

You should definitely benefit from the area you’ve gotten in your Lemon8 captions. Use them to actually let your voice present, clarify what your followers are seeing in every picture, and extra.

Lemon8 even presents a “caption concepts” popup that will help you get began together with your first few posts.

Methods to begin utilizing Lemon8

Prepared to begin utilizing Lemon8 for your corporation? Observe together with our five-step information to create your account, construct out your technique, and begin participating.

1. Create an account

Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.

Professional tip: Attempt to ensure your username matches your model identify and your username/deal with in your different social media accounts.

When you’ve accomplished that step, you’ll be prompted to pick your pursuits from a listing just like the one under:

You should definitely select pursuits which might be essentially the most intently associated to your corporation. That can show you how to discover creators inside your area of interest to comply with and work together with.