What Is Cameo? Utilizing Celeb Movies to Promote Your Model


For those who’ve ever wished George Costanza to roast your dad on Festivus or Chaka Khan to sing you content birthday, Cameo could make your desires come true. You most likely know Cameo as a platform that permits followers to request movie star movies, however do you know which you can additionally use Cameo to develop your corporation?

Learn on to search out out extra about how Cameo can be just right for you and your organization.

What is Cameo?

Cameo is a website and mobile app that lets you request personalized video messages from celebrities. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers.

Most users order Cameos for other people because they make a perfect gift — and bonus, no wrapping required. But you don’t need to wait for a special occasion. You can also order a video for yourself or as part of a business strategy.

While Cameo is best known for pre-recorded videos that can be downloaded and shared, you can also book live video calls! Cameo Calls allow you to chat together with your favourite movie star and invite a gaggle of associates to affix you.

How does Cameo work?

Cameo could be very user-friendly and straightforward to discover. Begin by visiting their website or downloading the Cameo app to browse celebrities. You’ll must create a Cameo account to make a request.

You’ll be able to search Cameo by class, like actors, musicians or comedians. Otherwise you enter particular phrases within the search bar, like “Great British Bake Off.” There are millions of celebrities on Cameo’s market, so utilizing your individual search phrases is useful!

Utilizing the sidebar menu choices, you’ll be able to filter by standards like value and ranking. For those who forgot your bestie’s birthday is tomorrow, you’ll be able to even limit your search to 24-hour supply choices!

It’s also possible to browse the profiles of celebrities and browse their scores and opinions. Every profile has a choice of movies, so you’ll be able to take a look at their type and supply.

Melora Hardin from The Office - celebrity profile

When you’ve chosen your movie star, the enjoyable half begins. First, let Cameo know whether or not you’re reserving for your self or another person. From there, Cameo will immediate you for the next particulars:

  • Introduce your self. Inform your favourite celeb why you’re so excited to listen to from them. Keep in mind, they’re actual folks on the opposite finish of this request— they’re going to learn what you say! This is a chance to be real.
  • Present the title and photograph of the recipient. For those who’re giving your Cameo as a present, add the title of the individual you’re sending it to. You even have the choice of importing a photograph. In a while, you’ll be able to add particulars about title pronunciation.
  • Add pronouns. This non-compulsory function lets you specify pronouns. Cameo presents she/her, they/them and he/him as choices, however you’ll be able to enter any pronouns you employ into this subject.add pronouns on Cameo
  • Choose an event. Are you sending a Cameo as a birthday current? Wanting recommendation? Searching for a pep speak? Or perhaps only for enjoyable? Cameo presents numerous events which you can choose.select an occasion such as birthday pep talk or anniversary
  • Add directions. That is the place you will get as detailed as you need. Need Jonathan Frakes to inform your brother that he’s wrong for 2 minutes straight? Put it within the request type! Simply ensure to abide by the community guidelines: no hate speech, sexual content material, or harassment.
    The extra data you present right here, the higher your video will probably be.For those who’re unsure what to incorporate, you additionally get assist from Cameo. They provide writing prompts that can assist you work out what particulars to say.make your request memorable by adding specific instructions
  • Connect a video. For those who make your request by way of the cellular app, you may also embody a video as much as 20 seconds in size. That is one other alternative to precise your needs and provides your chosen celeb some particulars to personalize their video.

If you would like your video to remain between you and the recipient, choose “Disguise this video from [Celebrity Name]’s profile.” In any other case, it could be shared on Cameo, the place different customers can view it.

When you’re achieved making your request, you fill in your fee particulars (they settle for most main bank cards) and make sure your order. Cameo will ship you a affirmation e-mail and let you know the way lengthy the movie star has to meet your request. Usually, it is a seven-day window, however some Cameo celebrities supply 24-hour supply.

When your video is prepared, it can seem in your Cameo account. You’ll additionally obtain an emailed hyperlink to the video. You’ll be able to watch the video, share the hyperlink instantly, or obtain the file to maintain it without end.

public videos available on Cameo account page

After you obtain your video, you’ll be prompted to jot down a assessment. And if for some motive the movie star is unable to meet your request, your fee will probably be refunded.

How a lot does Cameo value?

Cameo costs differ in vary, relying on how well-known and in-demand the movie star is. Brian Cox is $689 (a steal if in case you have Roy household cash), and Lindsay Lohan is $500.

However there’s an enormous vary, and a whole lot of stars supply customized movies for $100 or much less. You’ll be able to even discover choices throughout the $10-$25 vary. They may not be family names, however they may very well be your favourite drag queen or TikTok creator — and that’s what counts!

Can you employ Cameo for enterprise?

Sure! Cameo for Business was designed particularly for you. It’s good for firms in search of a celeb endorsement for his or her new product launch or a bunch for his or her upcoming occasion.

For those who’re searching for a video for enterprise functions, you must undergo the Cameo for Business web site. A private Cameo video can’t be used for promotional or business functions, in response to the Cameo Terms of Service.

(That’s why I can’t present you the Cameo I ordered from actor James Marsters, aka Spike from Buffy the Vampire Slayer, which is just too unhealthy as a result of it’s unimaginable.)

However the strategy of ordering a Cameo for Enterprise could be very comparable. You’ll be able to browse greater than 45,000 celebrities.

As with private Cameo movies, there’s a spread in costs, however you’ll be able to sometimes anticipate {that a} enterprise video could have the next price ticket. For instance, Lindsay Lohan will create a customized video for $500, however for a enterprise video, she expenses $3,500.

Cameo for Enterprise additionally presents personalized assist for companies. Collaborate with Cameo to create a plan and set measurable targets, and get data-driven suggestions for celebrities that may resonate together with your viewers.

Cameo can even enable you execute your marketing campaign in as little as every week— supreme should you’re on a good timeline!

6 concepts for utilizing Cameo for enterprise

1. Improve model consciousness

Cameo’s Snap x Cameo Advertiser Program permits manufacturers to create customized video advertisements completely for Snapchat. These advertisements are good for constructing consciousness, notably for manufacturers concentrating on a younger demographic who wish to faucet into the 339 million each day customers of Snapchat.

erin andrews cameo snap

Gif by way of Cameo

By way of Snap x Cameo, retail model Mattress Agency created a collection of video advertisements to lift model consciousness, working with numerous celebrities that included NFL stars, TV personalities and content material creators. The marketing campaign drove an 8-point carry in advert consciousness and resulted in a video view fee that was 3x as excessive because the business common.

2. Launch a product

Celeb endorsements are a tried-and-true advertising and marketing tactic, however that’s as a result of they work!

Snack line Dean’s Dips partnered with Cameo and Corridor of Fame baseball participant Chipper Jones to create a “Chipper and Dipper” marketing campaign to advertise their new dips. By way of Cameo, they had been capable of finding a celeb that match their buyer demographic completely. In spite of everything, what goes higher with sports activities than chips and dip?

chipper jones cameo

Picture by way of Cameo

Along with the promotional video content material, the marketing campaign included a social sweepstakes, providing followers the prospect to have a Cameo Name with Jones. The competition elevated engagement and generated extra shareable video content material for Dean’s Dips. The consequence was a profitable and authentic product launch.

3. Ebook a speaker

For those who’re searching for a visitor host in your podcast or an inspiring speaker in your subsequent occasion, Cameo is a substitute for conventional speaker bureaus.

Apple Leisure Group labored with Cameo to ebook TV persona Carson Kressley for his or her annual convention, thrilling their attendees.

carson kressley cameo

Picture by way of Cameo

You’ll be able to ebook audio system for internet hosting gigs and panels, but in addition co-create a customized occasion agenda that builds off the star’s persona. Kressley performed video games with attendees and did viewers engagement, which performed to his strengths as a TV host and presenter— and ensured the occasion was a smash success.

4. Delight your staff

The pandemic threw a wrench in office tradition initiatives, as working from house turned the brand new norm. Whereas distant work has many benefits, it’s additionally left many employees feeling disconnected and employers questioning the right way to interact them from a distance.

Internet hosting a digital occasion for workers with a beloved movie star is an effective way to offer an expertise that’s genuinely stunning and enjoyable. Or reward excessive performers with customized movies from their favourite stars to point out them how a lot you admire them. Whether or not it’s Kenny G serenading them on sax, or a personal encounter with an elephant sanctuary, it’s undoubtedly higher than an “worker of the month” certificates.

5. Surf a viral wave

In August 2022, the web skilled a uncommon second of real happiness once they met Tariq, a little bit boy who really loves corn. “Corn Boy” went massively viral as a result of he mentioned what everyone knows to be true: corn is superior.

Sensing a corntastic alternative, Chipotle booked a enterprise video with Tariq by way of Cameo. Collectively, they created a TikTok video about their shared love of chili-corn salsa (and racked up greater than 56 million views within the course of!)

@chipotle Look ahead to it #corn ♬ original sound – Chipotle

This technique labored due to the timing. It went stay only a few weeks after Tariq rocketed to on-line fame, when “Corn Boy” was nonetheless resonating with on-line audiences. If you wish to capitalize on a viral pattern or meme, velocity is the whole lot. Thankfully, Cameo can flip round a enterprise marketing campaign in lower than every week.

6. Run a contest

One of many greatest makes use of of Cameo? Sending associates birthday messages from beloved celebrities.

So Bud Mild labored with Cameo to run a contest, encouraging UK residents to enter and win a celeb birthday message for a pal. By way of Cameo, they partnered with six UK celebrities and gave away six movies.

bud light cameo

Picture by way of Cameo

The giveaway acquired seven instances as a lot engagement as their typical marketing campaign, with 92% constructive sentiment from customers. It additionally resulted in video content material good for sharing on social media, additional boosting model consciousness and engagement.

Regularly requested questions on Cameo

Who’re the highest-paid celebrities on Cameo?

The very best-paid movie star as of October 2022 was… Caitlyn Jenner, at $2,500 USD.

How lengthy does it take to obtain your Cameo video?

Cameo ensures supply inside seven days. It’s also possible to use search filters to search for celebrities who ship inside shorter time frames, like “< 3 days.” For those who’re actually in a crunch, you’ll be able to restrict your search to celebrities who supply supply inside 24 hours.

Is Cameo social media?

Cameo isn’t a typical social media platform. Customers don’t have the chance to create their very own content material or work together with each other, that are core options of a social media community. However Cameo movies will be shared on different social media platforms, like TikTok and Snapchat.

How do you obtain your Cameo movies?

You’ll obtain a hyperlink to your Cameo video by e-mail. It can even be added to your Cameo account when it’s prepared. You’ll find it by logging into your account and checking “My orders.”

How lengthy can you retain your Cameo video?

Without end! Your Cameo video will probably be saved in your Cameo profile underneath “Your Orders.” It’s also possible to obtain the video and put it aside to your cellphone or laptop.

Are Cameo movies accessible to people who find themselves laborious of listening to?

Sure. You could have the choice to activate captions whenever you obtain your video.

Are you able to ask celebrities to say something you need?

That relies upon. Cameo prohibits requests that contain hateful or violent speech, in addition to sexual or pornographic content material. You can’t ship or request nude movies, for instance, or ask a celeb to harass somebody.

Some celebrities even have preferences on their profiles, notably relating to roasts. Do not forget that you’re partaking with actual human beings, and attempt to be respectful.

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