What’s Bluesky Social? All the things Your Model Wants To Know


At this level, you’ve doubtless heard of Bluesky Social, the budding Twitter various. It’s one of some text-based social networks which have cropped up as Twitter, now X, makes the shift to turning into an “every thing app” underneath its new chief, Elon Musk.

And whereas Bluesky could also be new to the social scene, it’s exhibiting loads of promise — in truth, it’s already reached one million users.

In case your FOMO is kicking in, chances are you’ll be questioning if you might want to begin a Bluesky account for your online business. We’re right here to assist!

Right here’s every thing you might want to know concerning the up-and-coming Bluesky social community and the way you should use it in your model.

What is Bluesky?

Bluesky is a decentralized, text-based, invite-only social community created by former Twitter CEO Jack Dorsey.

Basically, Bluesky is a text-based microblogging platform, form of like how Twitter used to operate in its early days. Customers can share text-based posts of as much as 300 characters which might be proven in feeds with different customers’ posts.

How does Bluesky work?

Bluesky capabilities in the same option to most social networks and text-based apps. At its core, you’ve got a profile, observe different customers, and begin conversations.

However Bluesky differs from its predecessor and different social platforms in a couple of key methods.


For starters, the app is at the moment invite-only, that means you could obtain an invitation code from one other person to hitch. You too can join Bluesky’s waitlist for a code.

In keeping with the Bluesky team, the app is invite-only for 2 causes.

First, as a result of they wish to restrict the variety of sign-ups from spammers, bots, or dangerous actors. This selective course of helps Bluesky curate and average content material because it scales. The Bluesky Security workforce goes into extra element about how invite codes assist monitor spam right here:

Source: Bluesky Safety

Plus, limiting sign-ups helps the platform develop organically by means of present private networks. This helps generate buzz and create FOMO for customers who haven’t but made the leap from X to an alternate app. (Which can occur if X becomes a paid app).


One other main distinction between Bluesky and Twitter, now X, is that it’s decentralized. You’ve in all probability heard conversations round the fediverse or centralized versus decentralized platforms, however in the event you’re nonetheless uncertain what which means, right here’s a fast explainer.

Like Mastodon, which can be decentralized, Bluesky operates on unbiased servers and isn’t managed by a single server or firm. This provides customers extra management over how they need the platform to function and the way they assume content material ought to be moderated.

Bluesky can be an open-source platform. The platform does this by means of an AT Protocol, which, as Bluesky describes it, “is a protocol for public dialog and an open-source framework for constructing social apps, that means folks have transparency into how it’s constructed and what’s being developed.”

Jack Dorsey explains the aim behind growing a decentralized community in additional element right here:

Customized domains

Bluesky plans to be an ad-free house in an effort to defend customers’ knowledge. Nevertheless, the platform is exploring different methods to monetize the platform, and its first service is area buying and administration.

For those who’re scratching your head questioning how buying domains is related to your social exercise, allow us to (attempt to) clarify.

If you join Bluesky, your username will look one thing like this: @username.bsky.social (e.g., @samlauron.bsky.social).

Let’s say you wish to drop the “bsky.social” half — or customise your deal with altogether, like The New York Instances, for instance:

The New York Times' Bluesky account has a custom handle (@nytimes.com) that matches their domain


You possibly can customise your deal with by paying for a website title by means of Bluesky’s partnership with Namecheap.

After you’ve bought your area, you should use it as your Bluesky deal with. However you may as well switch your area title wherever and have any URL direct to it, not simply your Bluesky profile.

The screen shows the Bluesky and Namecheap partnership, which shows a variety of available domains based on your bluesky username


This function will not be on the prime of each social media supervisor’s checklist when they consider their perfect platform. Nonetheless, it’s a handy option to snag a customized area in the event you don’t have already got one.

Other than these variations, although, Bluesky’s app will really feel fairly acquainted in the event you’ve used Twitter.

The homepage appears to be like almost equivalent to Twitter/X, with a navigation menu on the left aspect and the feed within the center.

There are three completely different feeds to filter posts by: Following, Uncover, and Fashionable With Associates. You possibly can customise what you see in your feeds, which is one other instance of how Bluesky gives autonomy.

The Bluesky homepage looks very similar to classic Twitter: It includes a left-hand navigation menu and following, discover, and popular with friends feeds


How will you use Bluesky for enterprise?

For those who’ve received an invitation code and are contemplating incorporating Bluesky into your model’s social technique, listed here are a couple of concepts for the way your online business can use the budding social platform.

Thought management

As with every new platform, there are advantages to being an early adopter. A type of is having the ability to set the tone or commonplace for different manufacturers to observe.

Bluesky remains to be so new that there isn’t actually a confirmed system for creating participating content material but. Many individuals and types alike are nonetheless experimenting with the platform, usually cross-posting content material from X. This implies there’s a possibility for your online business to create the foundations of engagement on Bluesky.

You should utilize Bluesky to determine a powerful POV and place your self as a thought chief or go-to useful resource in your business earlier than anybody else does. As an early person, you’ll be able to set the tone for the way different manufacturers find yourself sharing and interesting.

There’s additionally a possibility to conduct your individual person analysis. Earlier than you begin sharing content material, see how customers on the platform are interacting and what sorts of conversations are being began. Use your analysis to create a singular model place that meets these wants and behaviors.

Join with the press

Twitter (X) has lengthy been a supply for real-time updates or breaking information. Journalists, specifically, have relied on the platform to share these updates, supply data, or join with potential topics.

Because the Twitter setting has shifted, many journalists and media corporations have flocked to each Bluesky and Mastodon as alternate options.

Internet journalist Taylor Lorenz's Bluesky account has over 22K followers


For companies, this implies you should use Bluesky to join with the media for PR or brand-building functions. You too can keep on prime of business information simply as you’d on X (Twitter) or different information sources.

Bluesky makes it simple to seek out and curate folks you wish to see content material from. Just like Lists on X (Twitter), you’ll be able to create customized feeds and add customers to them to begin seeing their content material. You too can add feeds that folks have already created, like this journalism feed known as “BlueSky Information” under:

The "BlueSky News" feed has been created by Bluesky user @matthewrodier. The image shows a button to add this feed to your feeds and how many users have already liked the feed


Attain (or create) area of interest communities

One other manner to make use of Bluesky as an early adopter is to discover or create a distinct segment group.

Area of interest communities are ones that cater to a particular matter, curiosity, or business. Catering your content material to a distinct segment viewers may help you attain people who find themselves extra prone to interact with and be keen on what your model has to say.

For instance, one area of interest on Bluesky is tutorial publishing homes.

The academic publishing houses with Bluesky accounts include the University of Minnesota Press, Stanford University Press, Northwestern University Press, and more

College presses are a particular subset of the publishing business, which implies they’ve a really particular viewers of authors, lecturers, and people with publishing business expertise.

The University of Minnesota Press reached this area of interest viewers by sharing a hyperlink to its present job postings on Bluesky. This put up earned fairly a bit extra reposts than the remainder of the writer’s current posts, suggesting that it was reaching the proper folks.

This Bluesky job posting from the University of Minnesota Press earned 18 reposts and 15 likes


Be much less promotional

Thus far, largely as a result of ad-free setting, Bluesky feels quite a bit much less self-promotional than different platforms. Assuming that the platform stays ad-free, it’s a good suggestion for companies utilizing Bluesky to focus much less on selling their model and extra on beginning conversations with their viewers.

San Diego Zoo Wildlife Alliance is a superb instance of easy methods to share on Bluesky with out making the content material straight about your online business.

A post from the San Diego Zoo shows red panda named Lucas with the caption "Did someone say PSL? #PumpkinSpiceLucas"


The group follows the same content material technique that it employs on X, usually cross-posting the identical lighthearted animal photos to Bluesky.

The San Diego Zoo's Bluesky account shares a joke ("Shell-ebrating 10 years of Kenergy") alongside an image of a hermit crab


How does Bluesky evaluate to different X (Twitter) alternate options?

As X continues to evolve into an “every thing app,” it’s a good suggestion to get conversant in a couple of alternate options so you’ll be able to determine which text-based platform is greatest in your model’s social technique.

Bluesky vs. Mastodon

Mastodon is probably the most comparable X (Twitter) various in comparison with Bluesky. Like Bluesky, Mastodon is a decentralized platform and is totally open-source. Mastodon is run by a non-profit group, however as a result of the app is decentralized, there isn’t any single “proprietor” of the platform.

As a substitute, it’s made up of particular person servers. This implies Mastodon depends on its communities and servers to self-govern. Every server can have its personal guidelines round content material and moderation, which might get difficult to maintain up with.

For those who’re on the lookout for a decentralized platform with full autonomy, then Mastodon is price a strive. However in the event you favor a *little* extra construction together with your decentralization, then Bluesky is the best way to go (for now).

Bluesky vs. Threads

Instagram’s Threads is one other text-based various to contemplate. Threads capabilities equally to X and different text-based apps.

The primary distinction between Threads and Bluesky is that Threads is straight related to Instagram, that means you could have an Instagram account if you wish to be on Threads. This may be handy in the event you’re on the lookout for a extra streamlined expertise or in case your model already has an enormous presence on Instagram.

For those who sense that your Instagram viewers would get pleasure from text-based posts from you, then it’s price making a Threads account. However in the event you’re on the lookout for a decentralized text-based app to create a brand new viewers or person expertise on, Bluesky could also be a greater match.

Nonetheless feeling confused? Take a look at our function comparability chart:

Character rely300 characters500 characters500 characters
MediaPhotographs solelyPhotographs, GIFs, video, audioPhotographs and video
Verification badgeNoNoSure
Direct MessagingNoSureNo

Methods to begin utilizing Bluesky

1. Go to bsky.app

As soon as there, click on on Create a brand new account.

The Bluesky welcome screen shows two option: create a new account or sign in

The primary immediate will ask you to decide on your internet hosting supplier. The default is Bluesky, however you’ll be able to change this later.

When creating your account, you can choose between Bluesky and "other" hosting provider

2. Enter your invite code

Subsequent, you’ll be prompted to enter your invite code.

If you have an invite code, the app will prompt you to enter it in step 2

For those who don’t have an invitation code, you join Bluesky’s waitlist.

If you don't have an invite code, the screen prompts you to join the waitlist. The message that appears reads "Bluesky uses invites to build a healthier community. if you don't know anybody with an invite, you can sign up for the waitlist and we'll send you one soon"

3. Arrange your account

After getting into your legitimate invite code,. You’ll additionally enter account particulars like your e mail handle, birthdate, and the password you wish to use.

When signing up for Bluesky, you'll have to enter your invite code (if you have one)

4. Edit your profile

As soon as your account is ready up, edit your profile. You possibly can replace your profile image, cowl photograph, show title, and outline (like a bio).

When setting up your Bluesky profile, you'll be prompted to set a profile and cover image along with your display name and description/bio

5. Begin curating your Feed

Now it’s time to uncover and observe accounts so you’ve got one thing to take a look at in your feed. You too can create customized feeds by curating the sorts of accounts you wish to see.

Your "Following" feed is initially empty, but the app will prompt you to search for other accounts to follow

6. Create your first put up

To create your first put up, click on on New Put up on the backside of your house display.

From there, you’ll have the ability to write a put up containing as much as 300 characters together with emojis and hyperlinks.

creating a post on bluesky looks much like it would on twitter or another text-based app: there is a compose window with a counter showing how many characters are remaining and options to add emoji or images

Vital to notice: Bluesky doesn’t at the moment assist hashtags. Whilst you can embrace a hashtag in your put up, it gained’t be clickable or searchable and there isn’t at the moment a option to uncover or seek for hashtags on the platform. Whereas this might probably change down the highway, hold this in thoughts if hashtags are sometimes a part of your technique.

FAQs about Bluesky

How do I get invited to Bluesky?

To get invited to Bluesky, you might want to obtain an invitation code from a present person. You too can join Bluesky’s waitlist to obtain your individual code.

What does Bluesky do?

Bluesky is a decentralized text-based app the place you’ll be able to share posts with as much as 300 characters. The platform is at the moment free, however you’ll be able to solely be a part of by means of an invitation code.

Is Bluesky the identical as Twitter?

Bluesky is a separate firm from Twitter. Nevertheless, it was created by the previous CEO of Twitter, Jack Dorsey, throughout his time at Twitter. Bluesky grew to become an unbiased firm in 2021.

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