As Elon Musk has repeatedly famous, Twitter’s verification system was damaged when he took over on the app, with misinterpretations of its tips, each externally and internally, which had led to profiles being verified that shouldn’t have been, and subsequent confusion, whereas some blue ticks had been even offered by Twitter employees, additional polluting the entire course of.
However was the system totally damaged, as Musk suggests, or have Musk’s modifications to the verification system been as a lot motivated by private grudges as they’re by operational and useful efficiencies?
Elon, in fact, desires to generate extra income from subscriptions to diversify Twitter’s earnings streams, whereas additionally tackling bots and spam. However is charging for blue ticks the true reply?
To supply some further context, right here’s an summary of how Twitter’s verification course of has advanced over time, which reveals the place it broke, the way it was fastened, and what’s coming subsequent for the app.