Elon Musk’s ‘Twitter 2.0’ actually ought to actually be titled ‘Twitter 1.5’, as a result of none of his touted ‘new’ additions to date are literally new in any respect, they’re all simply variations of previous Twitter experiments, which Elon’s then re-pitching as upgrades, as he foists them upon the platform’s customers.
Musk’s newest ‘new’ addition is that this:
Sound acquainted? That’s as a result of Twitter really released this exact functionality in March this year.
Simply 4 days later, Twitter removed the option to swipe between your algorithmically-defined ‘Dwelling’ timeline and ‘Newest’ tweets.
As a result of individuals hated the ‘Dwelling’ timeline method, which stored exhibiting them outdated tweets, tweets from those that they don’t comply with, tweets favored by their connections, and many others. As Twitter notes, the suggestions was clear – customers don’t need different timelines, they need the principle feed to be the newest tweets.
We heard you –– a few of you at all times need to see newest Tweets first. We have switched the timeline again and eliminated the tabbed expertise for now whereas we discover different choices. https://t.co/euVcPr9ij6
— Twitter Assist (@TwitterSupport) March 14, 2022
Appears that Elon and Co. haven’t uncovered this suggestions as they comb by means of outdated Twitter docs, so that they’re rolling out once more, as ‘new Twitter navigation’.
Look, there’s some worth in making it as straightforward as doable to change between the algorithm-defined feed and the timeline of tweets from individuals that you just comply with, in chronological order. During the last month, Twitter has been attempting to push a wider vary of content material into the principle feed, so as to increase tweet discovery, which has usually simply irritated individuals, and due to this, Twitter can be hoping that this recycled side-swipe navigation will negate consumer frustration, whereas additionally enabling it to proceed pushing extra tweets into individuals’s feeds.
As a result of as TikTok has proven, AI-based suggestions, if you will get them proper, can drive greater engagement and retention. Twitter’s algorithm isn’t there but, however Twitter desires to make sure that customers hold that algo feed energetic, because it seeks to enhance its methods, and hopefully, maximize engagement by exhibiting extra individuals extra stuff that they’ll like within the app.
As such, you may count on that Twitter will nonetheless proceed to open to the present feed of adopted and advisable content material – however a easy side-swipe will take you to the expertise that you just really need.
Which isn’t what individuals need, as they clearly said when it was first launched. However once more, that is the best way with Twitter 2.0, a rehashing of outdated ideas and assessments that Elon wasn’t conscious of after they have been first trialed, so that they’re new to him. And he sacked most of the people that might have defined to him why they didn’t work out initially.
However you do have to provide Elon and Co. credit score for one factor – they’re doing issues in a different way. Whereas most different apps are copying one another, Twitter is copying itself.
I imply, the unique assessments have been deserted for a purpose, so it may not be the perfect technique. However it positive is completely different.