Twitter has updated the display of the ‘Bookmark’ option in the app, which is certainly one of a number of key fixes that Elon Musk had requested in latest weeks, as a method to assist increase in-app engagement.
As you may see, on this new format, the Bookmark button has been added to the decrease operate show while you develop a tweet. That, ideally, will get extra individuals utilizing the choice, which Elon personally views as a ‘silent Like’, and one other measure of engagement with tweets.
See a Tweet you wish to save for later? It must be simple!
Now on iOS, you may Bookmark a Tweet from the Tweet particulars — no extra faucet to share, faucet to save lots of. And while you Bookmark a Tweet, you may immediately entry your whole saved Bookmarks. https://t.co/sX2O4sFbBq
— Twitter Help (@TwitterSupport) January 20, 2023
A couple of weeks again, Musk tweeted that Twitter’s Bookmark performance was hidden by ‘obscure UI’, which meant that many customers possible didn’t know that it even existed. The worth of Bookmarks is that it gives one other means to work together with a tweet that you could be be serious about, however might not essentially ‘Like’, as such.
There’s been a lot debate over the terminology of ‘Like’ and what it means in a tweet context, in addition to the usage of the center icon for the choice. In lots of, if not most, circumstances, a coronary heart in all probability doesn’t characterize the intent of why an individual may faucet on that button, which is why Elon is pushing Bookmarks as a substitute, and a method to tag and flag objects for later reference.
Additionally this:
Sure, that will probably be added in an upcoming launch. Additionally, in case your tweet is bookmarked, it is going to be handled as a “quiet like” and increment your likes counter.
— Elon Musk (@elonmusk) January 20, 2023
So Bookmarks can even be counted as Likes. Sort of. I don’t understand how that works.
Will which have any actual affect on tweet engagement?
In all probability not, however once more, Elon appears to be of the assumption that bookmarks – like Community Notes and verification ticks – are literally way more helpful than you or I notice.
Perhaps he’s proper, and by updating this, and sharing information of that replace together with his 126 million followers, that’ll spark a brand new wave of customers participating with tweets in all new methods – and make Bookmarks a extra related metric consideration for entrepreneurs shifting ahead, as a result of its affect on tweet attain (given they’re counted as Likes).
Or it doesn’t. Both approach, in all probability not a serious expenditure of time and power from Twitter’s dev staff to attempt it out – although given the quantity of smaller errors and points which might be filtering by way of Twitter’s methods proper now, it doesn’t precisely imbue belief that Musk’s ‘hardcore’ administration fashion finally ends up producing the most effective work.
I imply, Twitter’s actually pumping issues out, and getting updates to market sooner than ever. However most usually are not 100%.
Unsure I’d really feel snug if that very same strategy was being utilized to, say, self-driving automobiles. Or rockets.
