Twitter 2.0 seems set to proceed its development of re-animating beforehand in-development Twitter options, and framing them as new alternatives, with its lately retired long-form content material possibility ‘Notes’ set to take flight as soon as once more, below a brand new title.
As you may see on this instance, shared by journalist Fausto Chou, the present Notes part has been renamed ‘Articles’ within the app, as Twitter seems to reinvent the long-form content material possibility, as a method to facilitate a broader vary of content material posting alternatives within the app.
Which is definitely the title that Twitter originally had for Notes, when it was in early growth.
That was again in February final 12 months, forward of the eventual launch of Notes in June, which was then shelved a couple of months later, as a part of the Musk takeover of the app.
The Twitter 2.0 crew has to this point appeared extra centered on facilitating long-form posting in the principle feed, with Twitter Blue subscribers now capable of post 25k character tweets, together with inline pictures, primarily replicating the Notes mannequin as long-form tweets.
That appears much less intuitive than a separate long-form part, like Notes, and perhaps, with the renaming of Notes to Articles, it is a tacit admission that Twitter customers would like a separate long-form expertise, versus the increasing, tremendous lengthy tweets.
Or perhaps it’ll be one other supplementary factor, an expanded canvas for longer content material.
Twitter CTO Elon Musk has confirmed that Articles is coming, and that it’ll seemingly haven’t any size restrict.
It will enable customers to submit very lengthy, complicated articles with blended media. You could possibly publish a e book in order for you.
— Elon Musk (@elonmusk) July 18, 2023
Will that see individuals submit extra super-long content material to the app?
It’s nonetheless too early to say whether or not Musk and Co. will be capable of reform utilization habits, and make Twitter right into a extra universally worthwhile app, for a variety of purposes. However it’s definitely attempting, with new components like job listings, long-form video, in-stream funds, and even dating profiles in various levels of growth.
Elon’s imaginative and prescient is that Twitter may ultimately grow to be the only app that you’ll need, facilitating a variety of various performance, and for that to occur, it wants so as to add in additional choices, as a place to begin to get the ball rolling on every entrance.
Whether or not long-form content material matches within the app is one query, however that suitability is probably going additionally relative to monetization, and whether or not Twitter can present equitable income share, with a purpose to encourage creators to share unique content material within the app.
Possibly, if Twitter can cross that barrier, and grow to be the host of extra exclusives, that might be a pathway to constructing its viewers and worth.
Articles will seemingly be one other factor on this broader push.