Twitter has shared some new insights into how Australian customers have interaction with video content material within the app, based mostly on evaluation of key utilization developments and shifts.
As defined by Twitter:
“Twitter is a video powerhouse with over 3.5 billion video views on Twitter every day. [And] with improvements just like the immersive video viewer, which lets individuals devour much more video on Twitter, time spent on video on Twitter is on the rise: video accounts for 72% of all person classes globally with a +19% YoY progress in video person energetic minutes.”
For Australian customers particularly, Twitter says that nearly half of its customers in AUS say that the platform is one in all their main sources of on-line video.
And perhaps crucial notice:
“Eight out of ten of Australian customers say their Twitter utilization surges whereas having fun with their favourite TV reveals”
Twitter has lengthy been a crucial second-screen companion, which might present important alternative to align your attain with high-rating TV applications.
To supply extra perception, Twitter has collected its Australian video consumption analysis into the below infographic display, overlaying all the important thing findings from the evaluation.
And whereas it’s AUS-specific, there’s seemingly some helpful pointers for all entrepreneurs to think about right here.
You may learn extra Twitter video insights and ideas here.