Trying to map out your content material calendar for the yr forward?
It will assist – Twitter has printed its annual events calendar, which highlights the entire key dates and celebrations that you just want to bear in mind in your planning.
The interactive calendar offers a strong overview of vital dates, which might help in your technique. You too can filter the checklist by area, and by occasion sort.
You too can obtain any particular itemizing, although the obtain itself is fairly primary – you don’t get, like, a reasonably calendar template you can stick in your wall or something.
Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless contains all the identical information, however isn’t as cool wanting.
Both method, it could assist in your course of, as you map out your 2023 strategy.
Along with this, Twitter’s additionally published an overview of some of the major events that it’ll be trying to spotlight within the app all year long, together with a pitch to advertisers, amid the more moderen chaos on the app.
As per Twitter:
“We’re shifting extra rapidly than ever, and we’re nonetheless the place folks flip to see and discuss what’s taking place. An amazing instance is the latest FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up practically +30% from 2018. We additionally generated 7.1B views on World Cup video1, with every thing from memes to nail-biter outcomes to historical past being made.”
There’s additionally this:
“Not solely is Twitter alive with content material and dialog round huge moments, however we’re additionally rising. We noticed world mDAU acceleration in This autumn to 253.1M, pushed by a median sign-up fee of greater than 1 million new day by day customers throughout This autumn2.”
That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a big soar on the 238 million mDAU that Twitter reported in Q2 last year, its final market replace earlier than the sale went by way of.
It’ll be fascinating to see if that utilization stage holds, as Twitter works through its latest changes and updates.
You’ll be able to try Twitter’s 2023 advertising and marketing calendar here.
