The NBA is again, and with a crop of thrilling new rookies coming in, and carry-over storylines from final season, followers are excited to interact in basketball chatter as soon as extra, as they debate the ins and outs of the 1230 video games + finals forward.
And Twitter is the place much of the NBA chatter happens, which presents an excellent alternative to faucet into that engagement.
As per Twitter:
“The #NBATwitter dialog is gigantic. Final season, we noticed 135 million NBA-related Tweets from over six million distinctive authors. With greater than 42% of lively Twitter customers partaking with NBA content material indirectly, your model has a chance to make connections and impressions past simply diehard followers.”
There may very well be some nice tie-in and thematic content material potential inside that, and as such, it’s value paying attention to the joy across the NBA season, and contemplating if there are any brand-relevant angles for your corporation.
For those who’re seeking to get a greater deal with on the NBA dialogue, you may take a look at Twitter’s full NBA/WNBA engagement overview here, or check out the infographic abstract under.