Tremendous Bowl LVII is quick approaching, and Twitter has made its pitch for manufacturers to make use of its advert choices to achieve energetic and engaged audiences throughout the recreation.
First off, Twitter notes that whereas the latest World Cup noticed file ranges of tweet dialogue, the Tremendous Bowl usually outperforms it, underlining the potential curiosity on this yr’s occasion.
Certainly, Twitter additionally notes that the NFL has seen a surge in curiosity in tweets this yr.
That factors to the Tremendous Bowl being a giant focus, which might current important alternatives for model tie-ins and promotions aligned with the theme.
In an effort to hook into this, Twitter has advised 5 ways in which manufacturers can become involved within the surrounding dialogue:
- Be conversational – Twitter says that manufacturers ought to look to have interaction with followers round in-game occasions, as a way to spark dialog and response
- Get artistic, get subversive – Tying in artistic approaches to real-time occasions can even assist to boost engagement – like energetic polls round what’s occurring within the recreation tied again to your model message
- Video, video, video – Video stays the highest performing content material kind, and whereas not all manufacturers can afford a TV spot throughout the recreation, you’ll be able to nonetheless get into the encompassing dialog by Twitter video
- Activate full funnel – By using all of Twitter’s accessible promotion instruments, together with natural and paid approaches, you’ll be able to maximize the attain and influence of your campaigns
- Capitalize on viral recreation moments – Lastly, many manufacturers have seen success in years previous by leaping onto key trending moments throughout the recreation. This gained’t all the time work, but it surely’s one other eat to higher align your model with the real-time motion
Some attention-grabbing meals for thought, which could possibly be price contemplating in your tweet advertising and marketing course of.
