Twitter is now rolling out a brand new characteristic known as Location Highlight to all Skilled Accounts.
What’s Location Highlight? Companies that use this characteristic can show varied varieties of location and get in touch with data on the high of their Twitter profile. Twitter can be integrating Google Maps to point out a map of the enterprise location, which customers can click on on to get instructions.
The way it works. Go to Edit Profile > Edit skilled profile > Profile Highlight > Edit.
You’ll be able to then add any or all the following:
- Web site URL.
- Deal with (your road deal with, metropolis, state and ZIP code)
- Hours
- E mail
- Telephone
- Show map (toggle)
When you’re there, you too can choose an possibility that lets individuals browse your retailer or subscribe to your publication. These choices will not be new – they’ve been out there with Skilled Accounts since final 12 months.
Now out there. Anybody with an expert account can add the Location Highlight beginning at this time, Twitter stated.
Beforehand often known as About Module. Location Highlight was initially often known as the About Module. Twitter invited only some companies to check the About Module beginning in April 2021.
Why we care. Native companies that keep a Twitter presence now have a superb cause to arrange a Professional Account. The brand new Profile Highlight ought to cut back friction for potential prospects by placing your location particulars on the high of your Twitter profile web page. Which means you will get further clicks to your web site or precise foot visitors to your location, which may translate to gross sales and income.
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About The Writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
