I’m undecided what it’s in regards to the minor tweet particulars that Elon Musk believes will change the way in which that individuals understand tweets, however he appears fairly centered on giving customers increasingly more context about how their tweets are shared, or not, within the hopes that it’s going to set off extra curiosity in tweeting extra usually.
Twitter’s newest replace on this entrance is a new display of tweet bookmarks inside the particulars show – i.e. the itemizing of tweet information you see whenever you faucet by means of to broaden a tweet.
As you may see on this instance from reverse engineering skilled Jane Manchun Wong, you’ll now have much more metrics added to the decrease line of your tweet, so as to see:
- Complete retweets
- Complete quote tweets
- Complete likes
- Complete bookmarks
There’s additionally the tweet view depend, which Twitter rolled out in December, and was additionally initially tacked onto the top of that decrease stat line, earlier than Twitter updated the format in January, as a result of it seemed too clunky like this:
However now it’s added bookmarks to the show anyway – which appears fairly cluttered, and actually, not significantly useful as a stat. Although extra information is all the time higher. Perhaps there’s some perception to be gleaned from every completely different factor.
So why is Twitter including a bookmarks counter in any respect?
Nicely, once more, Twitter 2.0 chief Elon Musk appears satisfied that by offering extra context as to how individuals work together with tweets, that may make individuals extra inclined to share extra usually.
Again in December, Elon tweeted that he felt the bookmarks perform had been hidden behind an ‘obscure UI’, which had doubtless stopped many customers from using it. He then vowed to make bookmarks a much bigger factor, whereas additionally wanting so as to add bookmarks into each tweet’s like count.
Sure, that will likely be added in an upcoming launch. Additionally, in case your tweet is bookmarked, will probably be handled as a “quiet like” and increment your likes counter.
— Elon Musk (@elonmusk) January 20, 2023
It appeared that Elon was attempting to spice up bookmarks as a substitute for likes – as a result of generally there may be content material that you just’re fascinated with studying, however you don’t essentially need to ‘like’ as such.
However then once more, counting bookmarks as ‘quiet likes’ signifies that you’re successfully amplifying that content material both method, which considerably negates the alternate performance argument.
I’m not totally positive what the motivation is, however now, you’ll have extra context as to how individuals are interacting along with your tweets, and possibly, in future, bookmarks will likely be utilized otherwise to dictate algorithmic attain.
Or one thing. I don’t know – all I do know for positive is that bookmarks now have their very own counter. In some circumstances, which may be an fascinating information level.
