Twitter provides Official badge, then Musk instantly kills it

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Twitter has introduced this week that there at the moment are two completely different verification checkmarks you possibly can have displayed in your profile. Then in response to at least one creator commenting that his “official” badge disappeared, Elon Musk introduced, “I simply killed it.”

Twitter product liaison Esther Crawford posted concerning the new characteristic, noting the excellence between TwitterBlue subscribers and the “Official” badge. 

A day later, Marques Brownlee posted that his “official” badge which had been on his profile for about 12 hours, was now gone. Musk replied, “I simply killed it.”

TwitterBlue. TwitterBlue subscribers ($8 a month), is an opt-in, paid subscription that gives a blue checkmark and entry to pick out options. It doesn’t embrace ID verification. 

Official. This label is now reserved for presidency and business entities.

Not-at-all complicated. Earlier than Musk’s announcement about killing the “Official” badge, customers have been left questioning what the purpose was of getting two separate verifications. krellin grumpyman went on Twitter, saying “So… you’re simply letting folks purchase blue checkmarks to really feel particular whereas persevering with the earlier verification system however making it manner much less apparent?”

So let’s get this straight. The unique blue examine mark (TwitterBlue) was meant to differentiate these profiles that pay $8 a month and have entry to particular options. Whereas the brand new “Official” label is for profiles that meet Twitter’s ID verification course of (the previous TwitterBlue).

Why we care. The “Official” badge will now be reserved for presidency and business entities. And it appears to be like like the unique TwitterBlue checkmark will stay as-is. We’re simply as confused as you might be, however we’ll attempt to maintain you up to date as we lean extra.


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Nicole Farley

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.



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