Prime 10 TikTok Influencers in 2023 [+ How to Become One]


Have you ever ever needed to turn out to be a TikTok influencer? You’re not alone. A few of TikTok’s prime influencers make hundreds of {dollars} every day with sponsored posts and featured content material. To not point out, they’re inspiring all the social media platform’s group with their creativity.

What’s the quickest method to turn out to be an influencer? Be taught from the professionals!

We’ve compiled a listing of the highest TikTok influencers in 2023, so you may get an concept of who’s making waves on TikTok and tips on how to begin your influencer marketing program.

What is a TikTok influencer?

A TikTok influencer is technically defined as someone who has 1,000 followers or more on TikTok. While TikTok influencers have a great reach and the potential to become famous, they are also tasked with creating the kind of content that resonates with their audience. Influencers may use sponsored posts, product placement, or other partnerships to make money on TikTok.

The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, you have to have not less than 100,000 followers and 100,000 video views within the final 30 days. This may be a good way to monetize your TikTok profile and push your TikTok profession ahead.

Prime 10 TikTok influencers in 2023

From trend and sweetness to comedy and music, TikTok is house to an extremely various vary of influencers. Listed below are the highest 10 TikTok influencers in 2023.

1. Charli D’amelio,@charlidamelio (148.7 million)


@Markell Washington dc @KARA

♬ Conceited – Flo Milli

Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and shortly rose to fame. She now has near 150 million followers, and her content material consists of vlogs, skits, and dance challenges.

However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an original show on Hulu, and has even began releasing music.

In 2020, she grew to become the youngest particular person ever to make it onto Fortune’s 40 Under 40 record. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.

Wish to take after Charli? An enormous a part of Charli’s attraction is her authenticity. To turn out to be a TikTok influencer, you should even be real and unapologetic about who you’re. Whether or not you’re creating humorous movies or educating viewers one thing, it’s essential that your content material comes from the guts.

2. Bella Poarch, @bellapoarch (92.4 million)


Swarovski Jewellery makes every part higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #ad

♬ I love U – Official Sound Studio

Beforehand touting the quantity three spot on most prime TikTok influencer lists, 25-year-old Bella Poarch has gained large TikTok fame in a comparatively brief time frame.

Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which shortly went viral. This TikTok was the most liked TikTok in TikTok history and gained over 60 million likes.

Apart from lip-syncing, dancing, and exhibiting off her trend fashion, Bella additionally posts cosplay content material in addition to some way of life content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. To not point out, she’s constructed a profitable TikTok profession and turn out to be one of many prime TikTok influencers to observe.

If you wish to observe in Bella’s footsteps and turn out to be a TikTok influencer your self, it’s essential to do not forget that TikTok success doesn’t occur in a single day. You want to be affected person and constant together with your TikTok content material and regularly construct up an viewers. Discover a area of interest which you can deal with or mix totally different subjects, similar to trend and gaming, to create distinctive TikTok content material.

Moreover, use the TikTok algorithm to your benefit by researching the most well-liked hashtags and traits with a view to get extra views and followers.

3. Addison Rae Easterling,@addisonre (88.7 million)


Dc @Spencer Wattenberg

♬ We Not Humping – Remix – Monaleo & Flo Milli

No TikTok prime influencer record could be full with out mentioning Addison Rae Easterling. Coming to you all the best way from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Times.

Addison has amassed an enormous TikTok following because of her lip-syncing movies and dancing strikes. She even created a TikTok dancing group known as The Hype House, which options TikTok stars like Charlie D’Amelio and Chase Hudson.

Her TikTok success even led to signing with expertise company WME, a number of sponsored put up offers with American Eagle, making a podcast (That Was Fun? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her considered one of TikTok’s top influencers in August 2020.

The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star put up continuously, however she can be lively all throughout TikTok, together with TikTok Challenges and TikTok Reside. She is consistently creating new content material, giving her followers one thing to look ahead to each time they open the app.

4. Zach King,@zachking (70.9 million)


Mad respect for anybody that could be a road performer

♬ original sound – Zach King

Are you sufficiently old to recollect Vine? Effectively, should you do, then Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many prime TikTok influencers, Zach is an knowledgeable at creating illusions and mesmerizing movies by way of enhancing.

Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach at all times finds methods to shock and captivate his viewers. With over 70 million followers, Zach is constantly employed by manufacturers to create content material for advertising campaigns.

What are you able to study from Zach? Effectively, for starters, you would strive experimenting with TikTok results and filters to create attention-grabbing edits. You must also consider inventive methods to interact your viewers, in addition to take into account creating a signature fashion to make your TikTok movies stand out.

5. Dixie D’amelio, @dixiedamelio (57.5 million)


❤️ @Sabrina Carpenter

♬ Nonsense – Sped Up Version – Sabrina Carpenter

Prime TikTok influencer Dixie D’amelio has a reputation you in all probability acknowledge. Why? Effectively, she’s the #1 TikTok influencer Charli D’amelio’s sister, after all.

However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and considered one of TikTok’s prime influencers herself, receiving sponsorship offers from prime manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Happy,” in June 2020 and appeared on the TV collection Attaway Normal–proving she will do all of it.

Dixie can be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s every day lives.

For those who’re seeking to observe in Dixie’s footsteps and turn out to be a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, could be a vital a part of turning into a long-lasting TikTok influencer.

6. Jason Derulo,@jasonderulo (56.6 million)


Ppl get us blended up on a regular basis @joshvfx

♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux

Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*

Singer, songwriter, and dance machine, Jason Derulo has turn out to be a TikTok famous person. Together with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.

If you wish to be a TikTok influencer like Jason Derulo, it’s essential to search out what makes you distinctive and deal with that. Collaborate with different TikTok stars, and at all times bear in mind to put up content material that’s entertaining and fascinating.

7. Spencer Polanco Knight,@spencerx (55.3 million)


Hiya, Georgie 🗣🤡👋🏼

♬ original sound – Spencer X

Self-proclaimed “mouth music man” Spencer Polanco Knight is considered one of TikTok’s prime influencers. Born in New York Metropolis, Spencer X has gained the hearts of TikTok customers around the globe together with his free-flowing beatboxing and musical tracks.

His TikTok account, which presently has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one by which he beatboxes 14 totally different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.

Spencer X’s success on TikTok is basically attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger group by participating with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok way of life and that includes widespread TikTok traits. This has helped Spencer X to turn out to be one of many prime TikTok influencers, gaining recognition from Forbes,Insider, and extra.

8. Loren Grey,@lorengray (54.5 million)


im normally the issue

♬ original sound – fischbch

Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers right now.

Loren is broadly recognized for her inventive content material that includes lip-sync and unique songs. In 2021, she signed a take care of Virgin Information and has launched ten singles since then. Because of her TikTok fame, Loren has been in a position to land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&always.

Loren is an efficient instance of what occurs once you get in early and don’t surrender. She’s constructed a powerful profession and fan base with TikTok as her predominant platform.

9. Michael Je,@justmaiko (52.3 million)


convey it over to my place.. dc me(:

♬ original sound – 𝙖𝙧𝙞𝙛𝙛_ – 𝙖𝙧𝙞𝙛𝙛_

Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is greatest recognized for his dancing movies and tutorials that characteristic him executing sophisticated strikes with ease. He has partnered with varied different dancers, personalities, and social media influencers, similar to Jason Derulo, Crissa Jackson, and Mikeila J.

As an expert TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally a giant household man, and commonly options his two youthful brothers in his movies–that are extremely cute, let’s be trustworthy.

Michael combines his innate dancing expertise together with his humorousness and household values to create content material that TikTok followers love.

10. Riyaz Aly,@riyaz.14 (45.4 million)


Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123

♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤

The youngest TikTok influencer on this record is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned an enormous TikTok fanbase of over 45 million followers because of his Bollywood-style lip-syncing and dance movies.

Riyaz has gained celeb standing in his house nation of India, because of the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”

Riyaz is a superb instance of how discovering a distinct segment and staying in step with TikTok can assist you construct a following, even once you’re solely 16!

Learn how to turn out to be a TikTok influencer

Whereas these listed above are TikTok stars, anybody can turn out to be a TikTok influencer with the suitable technique, just a little additional free time, and a little bit of creativity. Listed below are some ideas that will help you get began as a TikTok influencer.

Discover your area of interest

TikTok is stuffed with content material, and it may be onerous to face out from the group in case your movies aren’t distinctive. Discovering an space you’ll be able to concentrate on will make it simpler for folks to acknowledge and observe your TikTok channel.

Identical to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, you will discover an space to concentrate on and make it yours. TikTok influencers are most profitable once they have a distinct segment they will deal with and construct their followers round.


Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered

♬ original sound – NileRed

Know your goal market

That is advertising 101. If precisely who your viewers is, you’ll haven’t any drawback creating movies they love. That might imply understanding the age, gender, and pursuits of your followers. Or researching traits associated to your area of interest. Figuring out what works greatest for TikTok and tailoring your content material to these traits can assist you develop your viewers and increase engagement charges.


Select your fav Keanu #keanureeves #neo #constantine

♬ original sound – Unreal Keanu Reeves

Submit constantly

If TikTok customers wish to keep related, they should put up commonly and infrequently. In truth, information reveals that TikTok influencers ought to goal to post one to four times per day. This lets TikTok know you’re placing within the effort to create related content material. Plus, it offers your followers one thing to look ahead to.


Because of this i hate clowns😂 @merrickhanna

♬ original sound – Brent Rivera

Get fashionable

Developments are to TikTok as hashtags are to Twitter. TikTok influencers must know what’s trending on the platform and when it’s time to leap on the bandwagon.

TikTok traits typically are available in waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift of their views and are in a position to attain new audiences.


crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings

♬ original sound – James Charles

Be relatable

Whereas TikTok is all about being inventive and having enjoyable, TikTok influencers additionally must maintain it actual.

Charli D’amelio is a superb instance of this reality, along with her signature TikTok dance movies and confessional fashion. She has managed to remain true to her area of interest whereas additionally adapting to the ever-changing TikTok traits, permitting her to stay one of many prime TikTok influencers.

Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to goal to create content material that’s relatable and emotionally participating. This may assist you to to construct a loyal viewers, who can be extra prone to tune in on your content material each day quite than simply once you put up a few trending subject.


that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8

♬ original sound – charli d’amelio

FAQs about TikTok influencers

Who’s the most well-liked TikTok influencer?

The most well-liked TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embody Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).

Are TikTok influencers paid?

Sure, TikTok influencers are paid–and effectively. A few of the hottest TikTok influencers earn greater than $20,000 per put up. Influencers can earn cash in plenty of methods, from sponsored posts to TikTok’s Creator Fund.

With the intention to earn cash straight from the app, TikTok influencers should have not less than 10,000 followers, 100,000 video views within the final 30 days, and be 18 years or older. Be taught extra about how much influencers are paid on the Hootsuite weblog.

How do you get to be a TikTok influencer?

To turn out to be a TikTok influencer your self, you have to create the kind of content material that resonates with TikTok’s viewers. TikTok customers want content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will normally carry out higher than longer-form vlogs. Add your movies to TikTok commonly and use trending hashtags and subjects to assist enhance their attain.

When you acquire traction, you’ll be able to accomplice with different TikTok influencers in comparable fields. Or, attempt to get featured on TikTok’s curated For You page. This may assist develop your fan base and make it simpler for manufacturers to search out you.

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