Prime 10 TikTok Influencers in 2023 [+ How to Become One]


Have you ever ever wished to grow to be a TikTok influencer? You’re not alone. A few of TikTok’s high influencers make 1000’s of {dollars} every day with sponsored posts and featured content material. To not point out, they’re inspiring the complete social media platform’s group with their creativity.

What’s the quickest method to grow to be an influencer? Be taught from the professionals!

We’ve compiled a listing of the highest TikTok influencers in 2023, so you will get an thought of who’s making waves on TikTok and methods to begin your influencer marketing program.

What is a TikTok influencer?

A TikTok influencer is technically defined as someone who has 1,000 followers or more on TikTok. While TikTok influencers have a great reach and the potential to become famous, they are also tasked with creating the kind of content that resonates with their audience. Influencers may use sponsored posts, product placement, or other partnerships to make money on TikTok.

The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, it’s essential have a minimum of 100,000 followers and 100,000 video views within the final 30 days. This may be a good way to monetize your TikTok profile and push your TikTok profession ahead.

Prime 10 TikTok influencers in 2023

From vogue and sweetness to comedy and music, TikTok is residence to an extremely numerous vary of influencers. Listed below are the highest 10 TikTok influencers in 2023.

1. Charli D’amelio,@charlidamelio (148.7 million)


@Markell Washington dc @KARA

♬ Conceited – Flo Milli

Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and shortly rose to fame. She now has near 150 million followers, and her content material consists of vlogs, skits, and dance challenges.

However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an original show on Hulu, and has even began releasing music.

In 2020, she turned the youngest particular person ever to make it onto Fortune’s 40 Under 40 checklist. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.

Need to take after Charli? A giant a part of Charli’s enchantment is her authenticity. To grow to be a TikTok influencer, you have to even be real and unapologetic about who you’re. Whether or not you’re creating humorous movies or educating viewers one thing, it’s vital that your content material comes from the guts.

2. Bella Poarch, @bellapoarch (92.4 million)


Swarovski Jewellery makes the whole lot higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #ad

♬ I love U – Official Sound Studio

Beforehand touting the quantity three spot on most high TikTok influencer lists, 25-year-old Bella Poarch has gained large TikTok fame in a comparatively brief time frame.

Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which shortly went viral. This TikTok was the most liked TikTok in TikTok history and gained over 60 million likes.

Apart from lip-syncing, dancing, and exhibiting off her vogue model, Bella additionally posts cosplay content material in addition to some way of life content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. To not point out, she’s constructed a profitable TikTok profession and grow to be one of many high TikTok influencers to observe.

If you wish to comply with in Bella’s footsteps and grow to be a TikTok influencer your self, it’s vital to keep in mind that TikTok success doesn’t occur in a single day. It is advisable to be affected person and constant along with your TikTok content material and steadily construct up an viewers. Discover a area of interest which you could deal with or mix totally different matters, corresponding to vogue and gaming, to create distinctive TikTok content material.

Moreover, use the TikTok algorithm to your benefit by researching the preferred hashtags and traits as a way to get extra views and followers.

3. Addison Rae Easterling,@addisonre (88.7 million)


Dc @Spencer Wattenberg

♬ We Not Humping – Remix – Monaleo & Flo Milli

No TikTok high influencer checklist can be full with out mentioning Addison Rae Easterling. Coming to you all the best way from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Times.

Addison has amassed an enormous TikTok following due to her lip-syncing movies and dancing strikes. She even created a TikTok dancing group known as The Hype House, which options TikTok stars like Charlie D’Amelio and Chase Hudson.

Her TikTok success even led to signing with expertise company WME, a number of sponsored put up offers with American Eagle, making a podcast (That Was Fun? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her certainly one of TikTok’s top influencers in August 2020.

The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star put up often, however she can be lively all throughout TikTok, together with TikTok Challenges and TikTok Dwell. She is consistently creating new content material, giving her followers one thing to sit up for each time they open the app.

4. Zach King,@zachking (70.9 million)


Mad respect for anybody that could be a avenue performer

♬ original sound – Zach King

Are you sufficiently old to recollect Vine? Effectively, if you happen to do, then Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many high TikTok influencers, Zach is an professional at creating illusions and mesmerizing movies by way of modifying.

Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach at all times finds methods to shock and captivate his viewers. With over 70 million followers, Zach is constantly employed by manufacturers to create content material for advertising campaigns.

What are you able to study from Zach? Effectively, for starters, you could possibly strive experimenting with TikTok results and filters to create fascinating edits. You also needs to consider inventive methods to have interaction your viewers, in addition to take into account creating a signature model to make your TikTok movies stand out.

5. Dixie D’amelio, @dixiedamelio (57.5 million)


❤️ @Sabrina Carpenter

♬ Nonsense – Sped Up Version – Sabrina Carpenter

Prime TikTok influencer Dixie D’amelio has a reputation you in all probability acknowledge. Why? Effectively, she’s the #1 TikTok influencer Charli D’amelio’s sister, in fact.

However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and certainly one of TikTok’s high influencers herself, receiving sponsorship offers from high manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Happy,” in June 2020 and appeared on the TV sequence Attaway Common–proving she will be able to do all of it.

Dixie can be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s every day lives.

In the event you’re seeking to comply with in Dixie’s footsteps and grow to be a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, might be a necessary a part of changing into a long-lasting TikTok influencer.

6. Jason Derulo,@jasonderulo (56.6 million)


Ppl get us combined up on a regular basis @joshvfx

♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux

Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*

Singer, songwriter, and dance machine, Jason Derulo has grow to be a TikTok famous person. Along with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.

If you wish to be a TikTok influencer like Jason Derulo, it’s vital to search out what makes you distinctive and deal with that. Collaborate with different TikTok stars, and at all times bear in mind to put up content material that’s entertaining and interesting.

7. Spencer Polanco Knight,@spencerx (55.3 million)


Hiya, Georgie 🗣🤡👋🏼

♬ original sound – Spencer X

Self-proclaimed “mouth music man” Spencer Polanco Knight is certainly one of TikTok’s high influencers. Born in New York Metropolis, Spencer X has gained the hearts of TikTok customers all over the world together with his free-flowing beatboxing and musical tracks.

His TikTok account, which at the moment has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one during which he beatboxes 14 totally different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.

Spencer X’s success on TikTok is essentially attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger group by partaking with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok way of life and that includes standard TikTok traits. This has helped Spencer X to grow to be one of many high TikTok influencers, gaining recognition from Forbes,Insider, and extra.

8. Loren Grey,@lorengray (54.5 million)


im often the issue

♬ original sound – fischbch

Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers as we speak.

Loren is extensively identified for her inventive content material that includes lip-sync and unique songs. In 2021, she signed a cope with Virgin Data and has launched ten singles since then. On account of her TikTok fame, Loren has been capable of land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&always.

Loren is an efficient instance of what occurs if you get in early and don’t surrender. She’s constructed a formidable profession and fan base with TikTok as her foremost platform.

9. Michael Je,@justmaiko (52.3 million)


convey it over to my place.. dc me(:

♬ original sound – 𝙖𝙧𝙞𝙛𝙛_ – 𝙖𝙧𝙞𝙛𝙛_

Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is finest identified for his dancing movies and tutorials that characteristic him executing sophisticated strikes with ease. He has partnered with numerous different dancers, personalities, and social media influencers, corresponding to Jason Derulo, Crissa Jackson, and Mikeila J.

As knowledgeable TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally an enormous household man, and commonly options his two youthful brothers in his movies–that are extremely cute, let’s be sincere.

Michael combines his innate dancing expertise together with his humorousness and household values to create content material that TikTok followers love.

10. Riyaz Aly,@riyaz.14 (45.4 million)


Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123

♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤

The youngest TikTok influencer on this checklist is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned an enormous TikTok fanbase of over 45 million followers due to his Bollywood-style lip-syncing and dance movies.

Riyaz has gained celeb standing in his residence nation of India, due to the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”

Riyaz is a good instance of how discovering a distinct segment and staying per TikTok might help you construct a following, even if you’re solely 16!

The right way to grow to be a TikTok influencer

Whereas these listed above are TikTok stars, anybody can grow to be a TikTok influencer with the appropriate technique, just a little additional free time, and a little bit of creativity. Listed below are some ideas that will help you get began as a TikTok influencer.

Discover your area of interest

TikTok is filled with content material, and it may be exhausting to face out from the group in case your movies aren’t distinctive. Discovering an space you possibly can specialise in will make it simpler for folks to acknowledge and comply with your TikTok channel.

Similar to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, you could find an space to specialise in and make it yours. TikTok influencers are most profitable after they have a distinct segment they will deal with and construct their followers round.


Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered

♬ original sound – NileRed

Know your goal market

That is advertising 101. If precisely who your viewers is, you’ll haven’t any drawback creating movies they love. That might imply understanding the age, gender, and pursuits of your followers. Or researching traits associated to your area of interest. Understanding what works finest for TikTok and tailoring your content material to these traits might help you develop your viewers and increase engagement charges.


Select your fav Keanu #keanureeves #neo #constantine

♬ original sound – Unreal Keanu Reeves

Put up constantly

If TikTok customers need to keep related, they should put up commonly and sometimes. In actual fact, knowledge exhibits that TikTok influencers ought to purpose to post one to four times per day. This lets TikTok know you’re placing within the effort to create related content material. Plus, it offers your followers one thing to sit up for.


This is the reason i hate clowns😂 @merrickhanna

♬ original sound – Brent Rivera

Get fashionable

Traits are to TikTok as hashtags are to Twitter. TikTok influencers must know what’s trending on the platform and when it’s time to leap on the bandwagon.

TikTok traits usually are available in waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift of their views and are capable of attain new audiences.


crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings

♬ original sound – James Charles

Be relatable

Whereas TikTok is all about being inventive and having enjoyable, TikTok influencers additionally must preserve it actual.

Charli D’amelio is a good instance of this truth, together with her signature TikTok dance movies and confessional model. She has managed to remain true to her area of interest whereas additionally adapting to the ever-changing TikTok traits, permitting her to stay one of many high TikTok influencers.

Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to purpose to create content material that’s relatable and emotionally partaking. This can assist you to to construct a loyal viewers, who might be extra prone to tune in on your content material each day slightly than simply if you put up a few trending matter.


that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8

♬ original sound – charli d’amelio

FAQs about TikTok influencers

Who’s the preferred TikTok influencer?

The preferred TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embody Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).

Are TikTok influencers paid?

Sure, TikTok influencers are paid–and effectively. A few of the hottest TikTok influencers earn greater than $20,000 per put up. Influencers can earn cash in plenty of methods, from sponsored posts to TikTok’s Creator Fund.

So as to earn cash immediately from the app, TikTok influencers should have a minimum of 10,000 followers, 100,000 video views within the final 30 days, and be 18 years or older. Be taught extra about how much influencers are paid on the Hootsuite weblog.

How do you get to be a TikTok influencer?

To grow to be a TikTok influencer your self, it’s essential create the kind of content material that resonates with TikTok’s viewers. TikTok customers favor content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will often carry out higher than longer-form vlogs. Add your movies to TikTok commonly and use trending hashtags and matters to assist enhance their attain.

When you achieve traction, you possibly can companion with different TikTok influencers in related fields. Or, attempt to get featured on TikTok’s curated For You page. This can assist develop your fan base and make it simpler for manufacturers to search out you.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the most effective instances, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Attempt it free as we speak.

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