Prime 10 PPC skilled columns of 2022 on Search Engine Land

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Since Search Engine Land launched, we’ve got given PPC specialists a platform to share their in-depth data and well timed insights – with the purpose of serving to you clear up issues, handle challenges and perceive the continually shifting panorama of paid search, paid social and show.

That’s why one among my high priorities this 12 months was to assist relaunch the Search Engine Land Topic Matter Professional program, which had been on pause for the previous few years.

Under you’ll discover hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2022 that have been contributed by our unbelievable group of Topic Matter Consultants.

Earlier than that, I’ve to present some particular recognition to PPC skilled Melissa Mackey, who authored essentially the most considered column of the 12 months, which printed Nov. 9 – 10 things to eliminate from your life to be more productive at work. That article isn’t included on our high 10 listing as a result of the insights can apply to anybody actually – not simply search entrepreneurs. Regardless, the article did monster numbers – largely due to Google Uncover.

Additionally, congratulations to Anthony Tedesco for authoring three of the highest 10 most-read articles this 12 months on Search Engine Land. Wonderful.

Onto the listing:

Responsive Search Adverts are an enormous shift from the ETA format. Find out how RSAs work and get recommendations on get extra out of them. (By Mona Elesseily. Revealed April 14.)

search engine marketing and PPC are sometimes at odds. But the issues they “bicker over” are literally areas for improved workflow and channel optimization. (By Navah Hopkins. Revealed June 29.)

Be taught the advantages of RSAs, how the transition from ETAs impacts you search technique and write efficient RSAs (By Jenny Mallory. Revealed Could 3.)

Google Adverts has clarified what equivalent key phrases are. However does this tactic go towards what Google has been preaching for years? (By Greg Finn. Revealed June 29.)

Discover ways to use Excel pivot tables to QA bulk sheets, plus some suggestions and shortcuts to boost your pivot desk expertise. (By Anthony Tedesco. Revealed Nov. 7.)


Get the each day publication search entrepreneurs depend on.


Funding in model key phrases is essential as a result of it lets you straight affect your model’s presentation on the SERP. (By Anthony Tedesco. Revealed July 5.)

Getting information and insights from Efficiency Max could be irritating. Listed below are some suggestions and tips that can assist. (By Menachem Ani. Revealed Aug. 19.)

Set your self up for extra success. Discover ways to take your PPC dashboard from good to nice utilizing Google Looker Studio. (By Amy Hebdon. Initially printed March 10, up to date and republished Oct. 31.)

Maximize your efficiency with Google Adverts Efficiency Max. This is every little thing it is advisable know to arrange PMax for fulfillment. (By Menachem Ani. Revealed July 22.)

Use these tricks to shortly analyze efficiency information and determine high-impact PPC optimizations that can transfer the needle. (By Anthony Tedesco. Revealed Aug. 24.)


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Concerning the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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