TikTok’s Experimenting With 15-Minute Uploads within the App


Do you wish to add even longer movies to TikTok?

Quickly, that may very well be an choice, with the previously short-form video app experimenting with a brand new 15-minute upload option, extending on the present 10-minute video restrict.

As you possibly can see on this notification, posted by social media skilled Matt Navarra, some customers at the moment are being knowledgeable that they’ll add 15-minute clips.

Which is a big enlargement, and represents one other threshold in TikTok’s ongoing improvement.

TikTok’s unique time restrict per clip was 15 seconds, earlier than it prolonged that to 60 seconds, masking a wider vary of makes use of. It then revised it once more to 3 minutes, then 5 minutes, earlier than going to 10 minutes in 2022, which disappeared from the app as a direct choice earlier this year, however continues to be accessible when importing a clip (versus recording).

And shortly, that’ll seemingly rise to fifteen minutes per clip, although a query stays as as to if customers truly wish to watch longer movies in-stream.

I imply, the logic from TikTok’s perspective is obvious, with longer movies growing time spent in-app, and offering extra potential for mid-roll adverts, and so on.

Possibly it really works, and additionally it is value noting that Douyin, the Chinese language model of the app, expanded its upload limit to 30 minutes per clip last year.

You’ll assume, then, that Douyin has seen good response, therefore the enlargement on TikTok. And with that being the case, we may be seeing 30-minute TikTok uploads someday within the close to future.

We’ve requested TikTok for more information on this take a look at, and whether or not it’s being rolled out to all customers. We’ll replace this put up if/after we hear again.

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