In keeping with Hubspot Weblog Analysis, 44% of entrepreneurs at the moment leverage TikTok.
Because the short-form video platform continues to develop, some manufacturers are struggling to determine the place they slot in. In actual fact, a 2022 report by InVideo reveals that round 50% of manufacturers like Google and IKEA nonetheless aren’t leveraging the platform.
On this article, we’ll cowl the highest TikTok developments at a model advertising and marketing stage, the right way to discover developments on the platform, and suggestions for becoming a member of them.
Prime TikTok Tendencies
1. Extra companies are exploring the platform.
In keeping with HubSpot Weblog Analysis, TikTok is the primary platform entrepreneurs are growing their investments in for 2022.
For a very long time, companies didn’t take TikTok critically. They noticed it as a platform for Gen-Z to make brief, humorous movies.
Nevertheless, when its recognition (and person progress) peaked in 2020, companies gave it a re-assessment.
In the present day, entrepreneurs say it’s the fourth handiest social media platform behind Instagram, FB, and YouTube. That places it forward of established platforms like Twitter and Pinterest.
What makes TikTok particular is its skill to construct group. In actual fact, 78% of customers agree that the perfect manufacturers on TikTok are ones that work along with customers, based on TikTok’s 2021 “What’s Next” report.
The report additionally discovered 67% of customers really feel impressed to buy even once they weren’t initially planning to.
Manufacturers are beginning to understand that whereas customers might first go on the platform for humorous movies, they keep for the authenticity and group constructing – that are nice pillars for model loyalty.
2. TikTok customers are consuming much less of different content material.
What would you do together with your viewers’s undivided consideration?
According to Kantar research, 46% of customers have interaction with content material on the platform with out another distractions.
Extra particularly, 41% of Gen Z TikTok users say they hearken to fewer podcasts after becoming a member of TikTok and 33% say they watch much less TV.
That is an unbelievable alternative for social media entrepreneurs to capitalize on this consideration to reel of their viewers and drive extra engagement.
3. Sounds are extra necessary than hashtags.
On no different social media platform does sound play such a pivotal function.
88% of individuals on TikTok report that the sound on the platform is central to the general app expertise, based on TikTok’s “What’s Subsequent” report.
The report additionally revealed that sounds noticed 47% greater video view charges on 2021 from the “For You” web page when in comparison with hashtags.
Moreover, Invideo’s TikTok Brand Marketing Report discovered that 80% of the highest movies had music, with upbeat songs being the preferred TikTok music selection by far.
With this in thoughts, manufacturers ought to prioritize using sounds when posting on the platform. Whereas hashtags are efficient in serving to you attain your target market, choosing the proper sound will doubtless be simpler.
The way to Discover TikTok Tendencies
1. The “Uncover” Tab
Among the best methods to seek out developments on Tiktok is thru the “Uncover” tab.
On this tab, you’ll be able to scroll by way of in style sounds, hashtags, and subjects together with a preview of the highest movies throughout the class.
You can even see what number of movies fall inside that class, which provides you an perception into which developments are rising and which of them have already blown up.
2. The “For You” Web page
TikTok’s “For You” web page is like Instagram’s Discover web page. It appears to be like totally different for each person primarily based on the content material they have interaction with probably the most.
With that stated, it’s additionally the place trending subjects make their rounds.
If a video has lots of of 1000’s of likes or views, it’s price digging a bit to see if it’s associated to a selected development. Your first step must be checking the sound, situated on the underside left nook of the video.
When you click on on it, you’ll see the title of the track, the variety of movies that use it, and scroll to see the movies that function it. With all this data, you’ll understand how in style a sound is and the way different customers are leveraging it.
3. The “Search” Tab
TikTok’s search tab is one other nice option to uncover new developments.
Earlier than you begin typing within the search bar, TikTok auto-populates recommended searches primarily based on trending subjects.
All you must do is then click on on related searches and see what movies have been created surrounding these subjects.
4. The #TrendAlert Hashtag
Now, let’s say you leverage all of the methods talked about above and also you’re nonetheless struggling to determine developments.
Nicely, there are a ton of customers on TikTok who’re already on prime of it. All you must do is comply with them or the hashtag #TrendAlert.
@strategisewithcare #socialmediamanageruk #trendalert #contentcreatortips #smallbusinesstips_ #trendpredictions #trendingnow #tiktoktips #trendalert2022 #contentideas ♬ original sound – Betelgeusethestar
As proven within the video, you’ll be able to leverage this hashtag to find new developments and the right way to use them.
The way to Do TikTok Tendencies
1. Leap in early.
The factor about developments is that they arrive and go in a short time. For those who don’t soar in early, you may miss the boat altogether.
So, as quickly as you determine a TikTok development you wish to take part in, begin brainstorming some concepts.
Understand that you don’t want fancy videography to succeed on the platform. Usually, all it takes is a few artistic pondering, good lighting, some lip-syncing abilities, and a telephone.
Authenticity is important on a platform like TikTok. For those who preserve that on the forefront, your odds of success are that a lot greater.
2. Discover a relatable angle.
On TikTok, you solely have as much as three minutes to make an impression however a great chunk of movies that go viral are 30 seconds or much less.
This implies you’ve a brief ramp-up interval to get viewers to cease and watch your video. A method to do that? Create relatable content material.
@thelipbar I imply… it’s onerous to withstand our #fastface make-up system 😍 #thelipbar #easymakeup #vegan #vegancosmetics #fyp #foryou ♬ original sound – Makayla
Take into consideration the challenges your viewers faces on a day-to-day. That’s a fantastic place to get inspiration from.
You can even get impressed by your rivals and the content material they’re creating.
3. Know when to bow out.
On daily basis, there’s a brand new TikTok development.
With this in thoughts, not each development is price becoming a member of in. This may very well be as a result of it doesn’t align together with your model voice and values, or since you missed the boat.
Regardless of the motive, keep away from becoming a member of developments lengthy after they’ve peaked. At that time, customers could also be over the development and actively keep away from it. It will probably additionally make your model appear out of contact.
TikTok developments are all the time evolving. For those who leverage the instruments talked about right here, you’ll be able to be part of the developments as they occur and attain an ever-growing viewers.