TikTok testing displaying hyperlinks to Google search outcomes


TikTok is testing displaying hyperlinks to Google search outcomes from its personal inner search outcomes web page. Radu Oncescu noticed this and posted a screenshot of this on X, which we embedded under.

What it appears to be like like. TikTok added to its search pages a small hyperlink with a Google emblem to its search outcomes web page. TikTok can be working a disclaimer that it “doesn’t endorse or take accountability for search outcomes from Google. Right here is that screenshot from Radu Oncescu on X:

TikTok testing displaying hyperlinks to Google search outcomes 3

Confirmed. A TikTok spokesperson confirmed this data with Business Insider, who wrote, “A TikTok spokesperson confirmed the corporate is experimenting with third-party integrations throughout the TikTok app, together with a check with Google. The function, which is being trialed globally throughout a number of completely different markets, will not be an advert unit, the spokesperson stated.”

“A Google spokesperson stated the corporate had nothing additional to share and declined to touch upon whether or not there was a monetary settlement between the 2 corporations as a part of the partnership,” Enterprise Insider added.

Why we care. With all the concern about Google seeing its market share escape to TikTok, possibly Google is testing a partnership with TikTok to drive some search visitors again from TikTok to Google.

In any occasion, it’s unclear if that is only a check or the beginning of a rollout of a brand new TikTok function paid for by Google.

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