One factor that may be annoying about TikTok, and the way its customers method participatory content material, is that you just typically find yourself listening to the identical tune over and over and over as you scroll via your “For You” feed.
Tracks that catch on get re-used all through the app, which supplies totally different takes, and makes it simpler for everybody to contribute to tendencies (because it reduces the necessity for originality). However generally, listening to the identical few bars again and again does make me swipe simply that little bit quicker.
However I’m doubtless within the minority, as many of those songs go on to turn into massive hits, and in the present day, TikTok has revealed its first ever “Songs of the Summer” listing to have a good time these earworms that you just’ve additionally had taking part in in your head at random instances all through the day.
There’s little question some acquainted observe names on that listing, and in the event that they weren’t taking part in in your head earlier than, they most likely at the moment are. Apologies.
It’s an fascinating overview of the most recent music tendencies within the app, and with TikTok becoming a critical consideration for record labels, as they work to uncover the subsequent hit, it’s additionally largely reflective of the tracks of the day, which are feeding into radio airplay.
Should you hearken to the radio. I suppose, as of late, most individuals are most likely discovering extra new music on-line, which is why TikTok is such a strong car for artist promotion, with YouTube additionally taking part in a key position.
And on each, it is participation that basically fuels that shift. One of many key developments of the TikTok period of social media is that we’ve gone from static memes to energetic tendencies, with common tracks basically turning into templates for a type of impressed artistic expression.
As such, the bands which are capable of lean into these tendencies are those which are successful out, which can be a key observe on your personal TikTok technique, and understanding the participatory nature of the app.
TikTok’s additionally revealed a world itemizing of the highest summer time hits:
Every observe has impressed hundreds of thousands of views within the app, and it’s fascinating to notice the most recent tendencies, and to contemplate how every triggers expanded TikTok engagement.