TikTok Shares the High Clips, Creators and Tendencies within the App for 2022


TikTok has revealed its fifth annual ‘Year on TikTok’ report, which gives an summary of all of the creators, moments and tendencies that resonated essentially the most within the app all through the previous 12 months.

As defined by TikTok:

“In 2022, we lived, we laughed, and we collectively agreed on our love of corn. Our world neighborhood entertained and impressed one another, elevating and celebrating self-expression by discovering, creating and sharing content material that captured our imaginations.”

TikTok’s 12 months in Evaluate is separated into 9 classes:

  • FYFaves – The most well-liked video clips of the yr general
  • TikTok Taught Me – Which highlights instructional classes, life hacks and how-to’s individuals have discovered from the TikTok neighborhood
  • The Playlist – The most well-liked songs on the app in 2022
  • Solely on TikTok – Key TikTok tendencies, powered by inventive results, sounds and different product options
  • Breakthrough Stars – The rising creators and celebrities who had large moments on TikTok this yr
  • The Hitmakers – The most well-liked artists within the app
  • Uncovered Communities – A celebration of subcultures and area of interest communities which can be thriving on TikTok
  • Eats on Repeat – Key meals and recipe tendencies
  • Beloved by TikTok – A few of the hottest merchandise and SMBs introduced within the app

That gives a variety of angles and elements, which may higher inform your understanding of the app, and the important thing tendencies in numerous niches and components.

So what had been the highest TikTok clips of the yr?

The highest performer, with greater than 300 million views, was this clip from chocolatier @amauryguichon of the creation of a chocolate giraffe.

The total checklist of the most well-liked US clips is:

  1. @amauryguichon – Establishing a really massive chocolate giraffe
  2. @chipmunksoftiktok – Squishy’s again after hibernation!
  3. @rosalia – You may say loads with the way in which you chew gum
  4. @blondebrunetteredhead – A deadpan tackle “Jiggle Jiggle” by the leads of Riverdale
  5. @little.blooming.women – “I’m only a child!”
  6. @schmoyoho – The beloved Corn Child will get remixed
  7. @lizzo – Lizzo helps us study the choreo for “About Rattling Time”
  8. @itsmrfinn – A trainer’s elaborate yearly college musical reveal
  9. @jimmydarts – Serving to Tom get again on his toes
  10. @meltandpour – The final word showdown: lava vs. ice

As you may see, there are fairly a number of celeb clips in there, which underlines the rising cultural affect of the app, significantly for musicians, who are actually increasingly leaning on TikTok for promotion and awareness.

TikTok’s additionally listed the highest 5 hottest clips of the yr globally, which is topped by this video from @ox_zung.

The video, no less than for me, feels considerably much like Kaby Lame’s method, in responding to viral tendencies.

The highest 5 world TikToks of 2022 had been:

  1. @ox_zung – The Sew skilled shares tips that made us gasp!
  2. @rosalia – Rosalía exhibits us all slay
  3. @lav_sings – Wows us along with her #DesiTok singing expertise
  4. @robertirwin – The Aussie conservationist rescues a child blue-tongued lizard within the outback
  5. @thammachad – An iconic Thai creator receives an award in all their glory

There’s a variety of insights into TikTok utilization, and what’s well-liked within the app, that may be gleaned from these clips, although the highest tendencies aspect could present much more perception.

High tendencies for the US had been:

  1. Jiggle Jiggle
  2. It’s Corn!
  3. One Thing About Me
  4. That’s Not My Name
  5. OK I Like it, Picasso
  6. Core Memories
  7. Things That Just Make Sense
  8. Horace
  9. Rotoscope
  10. Renaissance Eyes

These had been the issues that received TikTokers collaborating, and sharing their very own variations of the identical tendencies of their clips.

Which is the important thing to TikTok’s viral success. Earlier than TikTok, memes and tendencies had been extra of a passive consumption aspect, however TikTok has added a participatory side, so that you’re not solely being entertained by different individuals’s clips, however the ecosystem additionally invitations you into the method, to share your individual take.

If you wish to study extra about TikTok and the way it works, these are the tendencies that it’s good to pay attention to, and dig into in your individual analysis.

Additionally price noting from a advertising perspective – the highest merchandise on TikTok this yr:

  1. Food Chopper
  2. MAC STACK Mascara
  3. Glossier You Perfume
  4. L.L. Bean Boat & Tote
  5. Birkenstock Boston Clogs

Want TikTok advertising suggestions? Value testing these promotions, and the associated hashtags, to see how every product has facilitated engagement within the app.

There’s a heap of nice perception right here to supply some priceless perspective on how TikTok works, what resonates within the app, and what you need to be doing to align with key tendencies and alternatives.

It’s undoubtedly price a glance – you may take a look at TikTok’s full ‘2022 12 months on TikTok’ overview right here.

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