Might live-streaming on TikTok be of profit in your model?
Reside-streaming is a big a part of TikTok’s Chinese language model (Douyin), with billions being spent on TikTok live-stream commerce yearly within the area.
However up to now, western audiences have not been as receptive. But.
TikTok continues to be working through its live-stream commerce integration, and it stays assured that it’s going to catch on with western viewers, because it has in China. And if it does, that might open up a spread of recent alternatives, for a lot of manufacturers, and will quick turn into a key consideration in your technique.
For reference, Douyin alone generated $119 billion worth of product sales via live broadcasts in 2021, a 7x enhance year-over-year. That is an enormous market alternative, if TikTok can get it proper.
To supply extra context, TikTok has revealed a brand new overview of the model alternatives of TikTok Reside.