TikTok has launched a new video series that may spotlight how main advert execs are approaching the app, which might provide you with extra inspiration and steering on your TikTok content material.
The brand new “Made for TikTok” collection will embody a spread of advert consultants sharing their insights and recommendations on tips on how to make greatest use of the app on your model efforts.
As defined by TikTok:
“We have created Made For TikTok: Speaking Artistic to encourage inventive professionals within the artwork of crafting content material and campaigns that resonate with the TikTok group. By means of inspirational conversations with trade leaders from inventive businesses, in-house model groups, and creator businesses, you will discover ways to ideate, pitch, and produce TikTok-first content material that not solely drives business success but additionally leaves an enduring cultural influence.”
I imply, that’s an formidable aim, however basically, the video collection will give you professional insights into how huge gamers within the house are approaching TikTok promotions, and the way they view the app as a car for connecting with a broader viewers.
The primary episode options Matt Ian, the Chief Artistic Officer at Deutsch LA, who headed the inventive group that was accountable for Taco Bell’s “Anti-Hero” marketing campaign.
There are some beneficial notes and pointers right here, which might assist to get you enthusiastic about your personal TikTok advertising method.
The primary video within the collection is reside now, with extra to return in TikTok’s YouTube playlist.