That is attention-grabbing.
Below the EU’s new Digital Services Act (DSA) regulations, massive on-line platforms, together with the largest social apps, now want to supply common updates on their lively customers within the EU area, together with varied different key transparency updates.
Which TikTok reported this week, offering new insights into how many individuals are utilizing the app in European nations, which may help in your content material planning.
You’ll be able to try TikTok’s full DSA Transparency Report here (and because of Xavier Degraux for the heads up on the replace), however on this submit, we’ll dig into the information, and share a few of the key notes.
The total report outlines TikTok’s approaches to content material moderation and data requests, and consists of insights into the particular violations that TikTok has needed to motion, with “Delicate & Mature Themes” being by far the largest driver of removals within the app, with nearly 2x extra stories than the following most reported aspect (“Regulated Items & Business Actions”) .
There’s additionally a full rely of the quantity of moderation workers TikTok has working within the EU (6,125), and an outline of the common time that it’s taking TikTok’s staff to reply to stories and appeals.
However this can be probably the most attention-grabbing aspect, in a broader contextual sense:
As you’ll be able to see on this picture, TikTok has supplied a full overview of its present viewers within the EU, with a breakdown of customers by area.
Within the EU, TikTok presently sees probably the most lively utilization in France, with 21.4 million customers. Germany has 20.9 million MAU, whereas Italy has 19.7 million customers.
The chart gives some attention-grabbing perspective on TikTok’s relative progress, and the place it’s producing probably the most curiosity.
And once you additionally contemplate that TikTok has 150 million customers in America (as TikTok reported back in March), that signifies that 285.9 million TikTok customers are within the U.S. and EU areas.
Which, contemplating that TikTok has a billion users, signifies that there are quite a bit in different nations.
TikTok reportedly additionally has around 100 million users in Indonesia, 83 million customers in Brazil, and 55 million in Russia. The opposite 500 million or so can be unfold throughout a number of smaller markets, however the figures do recommend that TikTok is unlikely to have exceeded a billion customers at this level.
Some analysts had predicted that TikTok would exceed 1.5 billion users last year, however based mostly on these numbers, it’s unlikely to have come near this as but.
Which is attention-grabbing in itself, in that TikTok’s meteoric progress could have slowed, or may have even been decreased on account of stories of the corporate potentially sharing user data with the Chinese Government, which has additionally seen it banned, in various capability, and in varied areas in consequence.
Certainly, the numbers may point out that TikTok now really has fewer than a billion customers, a milestone that it first reached two years back. Regardless of its enormous recognition, it could possibly be that TikTok’s utilization has declined, which is one thing to observe transferring ahead.
After all, that is all relative, and the precise whole attain of an app isn’t instantly related to most entrepreneurs, who solely actually need to know if their target market is lively within the app. And the above breakdown may present extra perception on that, which may assist in your strategic planning.
Or it might be simply be a focal point, however both manner, it’s useful information to have, which is a bonus of the brand new DSA reporting course of.
