TikTok now serves Wikipedia snippets in a few of its search outcomes.
That is the primary time that the platform has supplied its customers outcomes from the broader net as traditionally, it solely featured its personal content material in SERPs.
The Wikipedia snippets had been first observed in TikTok SERPs by The Verge, as proven right here:
A spokesperson for the social media app confirmed that the brand new function has been dwell for a number of months, nonetheless, a proper announcement was by no means made.
Why we care. Whereas Google has beforehand said that it sees TikTok as a search competitor, the social media app is clearly intensifying its efforts within the search area.
A current survey revealed nearly all of Gen Z women are favoring TikTok over Google for his or her search wants. This shift in consumer choice raises questions on whether or not Google would possibly discover itself dealing with a extra regarding competitor within the search house than beforehand anticipated.
The way it works. Wikipedia snippets are served on some accounts for choose SERPs for”
The snippets been noticed wedged between related movies as customers have been scrolling down by way of in-app search outcomes pages.
By clicking on the hyperlinks that seem on the backside of the snippet, customers are taken to completely different sections of the Wikipedia entry.
Deep dive. Learn TikTok’s Search and Discover tips for extra info.
