Given its excessive utilization amongst youthful demographics, it’s no shock that sports activities is widespread with TikTok customers, who’re more and more sharing their ardour for sports activities and sporting identities within the app.
Certainly, engagement with sports activities content material is rising fast on the platform, with nearly all main sports activities seeing will increase in exercise over the previous yr.
With this in thoughts, TikTok has published a new report on the newest sports activities tendencies, and the way manufacturers can faucet into these shifts, with tips about content material choices, advert instruments, and different notes that can assist you hyperlink into sports activities dialogue within the app.
You’ll be able to obtain the complete report here, however on this submit, we’ll check out among the key notes.
First off, TikTok offers an outline of the forms of sports activities movies which can be rising in recognition within the app, together with trick pictures, behind-the-scenes content material, and highlights.
Every overview consists of notes on how manufacturers can faucet into these tendencies, which offers clear course on what TikTok’s sports activities followers are in search of within the app.
The report additionally consists of extra particular notes on advert marketing campaign choices and instruments, which may assist to higher align your branding efforts with related conversations.
Whereas there are additionally extra particular tips about the forms of content material that sports activities followers need to see, which might be one other information be aware to your content material course.
There are some useful insights right here, and if you happen to’re seeking to join with sports activities followers within the app, it’s value downloading the information, and trying out the important thing pattern notes, as highlighted by TikTok’s group.
You’ll be able to obtain TikTok’s full sports activities pattern report here.