Given its excessive utilization amongst youthful demographics, it’s no shock that sports activities is common with TikTok customers who’re more and more sharing their ardour for sports activities and sporting identities within the app.
Certainly, engagement with sports activities content material is rising fast on the platform, with nearly all main sports activities seeing will increase in exercise over the previous 12 months.
With that in thoughts, TikTok has published a new report on the newest sports activities traits, and the way manufacturers can faucet into these shifts, with tips about content material choices, advert instruments, and different notes that can assist you hyperlink into sports activities discussions within the app.
You possibly can obtain the total report here, however on this submit, we’ll check out a few of the key notes.
First off, TikTok supplies an outline of the kinds of sports activities movies which might be rising in recognition within the app, together with trick pictures, behind-the-scenes content material, and highlights.
Every overview consists of notes on how manufacturers can faucet into these traits, which supplies clear route on what TikTok’s sports activities followers are on the lookout for within the app.
The report additionally consists of extra particular notes on advert marketing campaign choices and instruments, which might assist to higher align your branding efforts with related conversations.
There are additionally extra particular tips about the kinds of content material that sports activities followers wish to see, which might be one other information observe on your content material route.
However there are some useful insights right here, and in the event you’re trying to join with sports activities followers within the app, it’s value downloading the information, and trying out the important thing pattern notes, as highlighted by TikTok’s group.
You possibly can obtain TikTok’s full sports activities pattern report here.