TikTok has printed a new travel marketing playbook, which is designed to assist travel-related companies faucet into the rising curiosity in holidays within the app.
Certainly, TikTok says that 96% of its customers are available in the market for journey experiences, and 77% of them say that the app has performed a task of their most up-to-date journey purchases.
With that kind of engagement, it is smart for journey entrepreneurs to be wanting TikTok’s manner, and the brand new 25-page playbook, which you’ll be able to obtain here (with e mail sign-up) gives a spread of analysis notes and pointers to assist maximize your efforts.
First off, the report seems at general engagement tendencies within the app, underlining its rising relevance as a key connection platform.
The report additionally seems at key journey tendencies within the app, and the kinds of holidays TikTokers are on the lookout for.
There’s additionally a spread of tips about the kinds of journey content material customers are consuming:
And extra particular marketing campaign inspiration factors, extra aligned with your online business choices:
There are additionally case research, advert kind ideas, and an outline of how and when to make use of every component.
There’s a heap in right here for journey entrepreneurs, and it’s price a glance, even should you do have to surrender your e mail deal with and danger future TikTok advertising promotions consequently.
You possibly can entry the total TikTok Journey Advertising Playbook here.
