TikTok Publishes New Playbook for Journey Entrepreneurs


TikTok has printed a new travel marketing playbook, which is designed to assist travel-related companies faucet into the rising curiosity in holidays within the app.

Certainly, TikTok says that 96% of its customers are available in the market for journey experiences, and 77% of them say that the app has performed a task of their most up-to-date journey purchases.

With that kind of engagement, it is smart for journey entrepreneurs to be wanting TikTok’s manner, and the brand new 25-page playbook, which you’ll be able to obtain here (with e mail sign-up) gives a spread of analysis notes and pointers to assist maximize your efforts.

First off, the report seems at general engagement tendencies within the app, underlining its rising relevance as a key connection platform.

The report additionally seems at key journey tendencies within the app, and the kinds of holidays TikTokers are on the lookout for.

TikTok Travel Marketing Playbook

There’s additionally a spread of tips about the kinds of journey content material customers are consuming:

TikTok Travel Marketing Playbook

And extra particular marketing campaign inspiration factors, extra aligned with your online business choices:

TikTok Travel Marketing Playbook

There are additionally case research, advert kind ideas, and an outline of how and when to make use of every component.

TikTok Travel Marketing Playbook

There’s a heap in right here for journey entrepreneurs, and it’s price a glance, even should you do have to surrender your e mail deal with and danger future TikTok advertising promotions consequently.

You possibly can entry the total TikTok Journey Advertising Playbook here.

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