TikTok has revealed a new travel marketing playbook, which is designed to assist travel-related companies faucet into the rising curiosity in holidays within the app.
Certainly, TikTok says that 96% of its customers are available in the market for journey experiences, and 77% of them say that the app has performed a task of their most up-to-date journey purchases.
With that kind of engagement, it is sensible for journey entrepreneurs to be trying TikTok’s means, and the brand new 25-page playbook, which you’ll obtain here (with electronic mail sign-up) offers a variety of analysis notes and pointers to assist maximize your efforts.
First off, the report appears to be like at total engagement developments within the app, underlining its rising relevance as a key connection platform.
The report additionally appears to be like at key journey developments within the app, and the forms of holidays TikTokers are in search of.
There’s additionally a variety of tips about the forms of journey content material customers are consuming:
And extra particular marketing campaign inspiration factors, extra aligned with what you are promoting choices:
There are additionally case research, advert kind suggestions, and an outline of how and when to make use of every component.
There’s a heap in right here for journey entrepreneurs, and it’s price a glance, even if you happen to do have to surrender your electronic mail tackle and danger future TikTok advertising promotions in consequence.
You possibly can entry the total TikTok Journey Advertising and marketing Playbook here.