Are you excited for Halloween?
The spooky season hype is rising, and with that, many manufacturers may also be seeking to get in on the motion, by creating themed promotions that purpose to hyperlink into the Halloween development, and drive extra purchasing exercise.
To assist with this, TikTok has published a new overview of Halloween marketing insights and tips, to assist get your in-app activations heading in the right direction.
You possibly can obtain TikTok’s full Halloween information here (with e mail sign-up), however on this put up, we’ll check out a number of the highlights.
First off, TikTok offers an summary of Halloween engagement, and the way TikTok has helped some SMBs drive extra exercise throughout spooky season.
The notes on the affect of TikTok on Halloween tendencies is important, although not likely a shock, given the recognition of the app. When you’re seeking to get a really feel for what’s trending this season, TikTok can be place to start out, although as you may most likely guess, Barbie-themed costumes will possible be dominant.
TikTok’s additionally shared some recommendations on learn how to get began along with your Halloween campaigns, that are largely centered on working with creators and galvanizing UGC.
Which is a key development focus for TikTok, with the extra interactive focus of the app serving to to drive extra participatory tendencies. As such, enabling your viewers to participate in the identical generally is a key driver of in-app advertising and marketing success.
Tiktok’s additionally shared an inventory of the highest Halloween hashtags within the app:
It’s a easy, however helpful overview of a number of the key Halloween development notes and pointers, which might assist to information your Halloween advertising and marketing efforts.
You possibly can obtain TikTok’s 2023 Halloween Advertising Playbook here.