Are you excited for Halloween?
The spooky season hype is rising, and with that, many manufacturers may even be seeking to get in on the motion, by creating themed promotions that goal to hyperlink into the Halloween development, and drive extra procuring exercise.
To assist with this, TikTok has published a new overview of Halloween marketing insights and tips, to assist get your in-app activations heading in the right direction.
You may obtain TikTok’s full Halloween information here (with e mail sign-up), however on this submit, we’ll check out a number of the highlights.
First off, TikTok supplies an summary of Halloween engagement, and the way TikTok has helped some SMBs drive extra exercise throughout spooky season.
The notes on the affect of TikTok on Halloween traits is critical, although probably not a shock, given the recognition of the app. In the event you’re seeking to get a really feel for what’s trending this season, TikTok can be a superb place to start out, although as you possibly can most likely guess, Barbie-themed costumes will doubtless be dominant.
TikTok’s additionally shared some recommendations on the way to get began together with your Halloween campaigns, that are largely centered on working with creators and provoking UGC.
Which is a key progress focus for TikTok, with the extra interactive focus of the app serving to to drive extra participatory traits. As such, enabling your viewers to participate in the identical is usually a key driver of in-app advertising success.
Tiktok’s additionally shared an inventory of the highest Halloween hashtags within the app:
It’s a easy, however useful overview of a number of the key Halloween development notes and pointers, which may assist to information your Halloween advertising efforts.
You may obtain TikTok’s 2023 Halloween Advertising Playbook here.