TikTok has added four new options to its quick Promote ad feature, which allows manufacturers to primarily enhance their posts through a simplified marketing campaign creation course of in-stream.
Initially launched in April 2021, Promote campaigns might initially be optimized for:
- Video views
- Web site visits
- TikTok follows
Now, manufacturers may even be capable of
- Drive extra visits to your TikTok web page – TikTok’s added a brand new Promote objective centered on driving visitors again to your TikTok web page, versus your web site
- Get extra messages from potential clients – Immediate extra direct interplay within the app with a brand new ‘extra messages’ Promote objective
- Enhance different creators’ content material – Manufacturers may now use Promote to amplify content material from creators that they’re working with. ‘Creators may use Promote for others to strengthen the content material, creators and companies they need the world to see.’
- Goal your viewers by location – Lastly, TikTok’s additionally added location as one other qualifier in its Promote concentrating on instruments, offering extra methods for SMBs, specifically, to achieve related audiences within the app
As you possibly can see in these examples, the Promote course of takes you thru a simplified set-up, which then provides a distinguished CTA to your advert.
It might be a simple option to double-down on what’s working, by selling your high natural clips, whereas the capability to additionally promote creator clips might be one other helpful option to faucet into trending content material, and maximize your promotions.
Perhaps that’s the way in which in you wanted for TikTok advertisements, whereas it additionally provides extra incentive for manufacturers to create an natural presence, and check what works within the app.
You’ll be able to study extra about TikTok’s new Promote choices here.