TikTok’s seeking to additional solidify its reference to the music business, by way of a new partnership with Billboard on an official “TikTok Billboard Prime 50 Chart”.
The brand new, weekly chart will spotlight the highest trending songs on the platform within the U.S., and can additional underline TikTok’s significance as a driver of music curiosity, and a key platform for music promotion and distribution.
As per TikTok:
“The TikTok Billboard Prime 50 Chart is the primary official chart within the U.S. to watch music discovery and engagement on the platform. It’s the verified checklist of the most popular songs on TikTok every week, giving probably the most correct report of the present music tendencies taking place within the U.S. market. The chart is predicated on a mixture of creations, video views, and person engagement by the U.S. TikTok group, and shall be launched weekly on Thursdays.”
TikTok has quick develop into an essential consideration for record labels and artists, as a consequence of its capability to spark high-volume music tendencies, that may shortly make a observe the important hit of the second.
Certainly, TikTok is now so influential that varied artists and publishers are creating tracks with TikTok in thoughts, with some even changing the names of their songs looking back to raised align with in-app utilization.
In response to a examine printed in 2021 by MRC Data, 75% of TikTok customers, at the moment, had been utilizing the app to find new artists, whereas 63% indicated that they hear music they’ve by no means heard earlier than for the primary time by way of TikTok clips. Given TikTok’s progress since then, you may solely think about that these percentages at the moment are even larger, making it a extra influential driver of music tendencies.
It is smart, then, for TikTok to additional solidify its music business connection, whereas additionally serving to to additional promote artists that make TikTok hits.
I imply, the one concern right here is that this can additional incentivize music primarily based on TikTok tendencies. Which will not be a foul factor, but it surely may result in extra artists seeking to create key snippets for sampling, which may impression the creation course of.
Possibly, I don’t know, perhaps artists don’t think about it to that diploma. However with TikTok driving billions of views primarily based on music, my guess is that a minimum of some within the report business are attempting to map out what sorts of clips and lyrics inside a observe will work greatest for TikTok clips.
Both method, it makes excellent sense for TikTok to associate with Billboard on this new observe itemizing, as a promotional car for TikTok itself, and a way for Billboard to remain linked to key tradition drivers.
It’ll be attention-grabbing, additionally, to see how the TikTok chart compares with Billboard’s common high observe listings.