TikTok’s trying to additional solidify its reference to the music business, through a new partnership with Billboard on an official “TikTok Billboard High 50 Chart”.
The brand new, weekly chart will spotlight the highest trending songs on the platform within the U.S., and can additional underline TikTok’s significance as a driver of music curiosity, and a key platform for music promotion and distribution.
As per TikTok:
“The TikTok Billboard High 50 Chart is the primary official chart within the U.S. to watch music discovery and engagement on the platform. It’s the verified checklist of the most well liked songs on TikTok every week, giving essentially the most correct report of the present music developments occurring within the U.S. market. The chart relies on a mix of creations, video views, and person engagement by the U.S. TikTok group, and might be launched weekly on Thursdays.”
TikTok has quick turn out to be an essential consideration for record labels and artists, as a result of its capability to spark high-volume music developments, that may shortly make a monitor the important hit of the second.
Certainly, TikTok is now so influential that varied artists and publishers are creating tracks with TikTok in thoughts, with some even changing the names of their songs looking back to higher align with in-app utilization.
In response to a examine revealed in 2021 by MRC Data, 75% of TikTok customers, at the moment, have been utilizing the app to find new artists, whereas 63% indicated that they hear music they’ve by no means heard earlier than for the primary time through TikTok clips. Given TikTok’s development since then, you may solely think about that these percentages are actually even greater, making it a extra influential driver of music developments.
It is sensible, then, for TikTok to additional solidify its music business connection, whereas additionally serving to to additional promote artists that make TikTok hits.
I imply, the one concern right here is that it will additional incentivize music based mostly on TikTok developments. Which might not be a foul factor, however it may result in extra artists trying to create key snippets for sampling, which may affect the creation course of.
Possibly, I don’t know, perhaps artists don’t take into account it to that diploma. However with TikTok driving billions of views based mostly on music, my guess is that a minimum of some within the report business try to map out what forms of clips and lyrics inside a monitor will work finest for TikTok clips.
Both manner, it makes excellent sense for TikTok to associate with Billboard on this new monitor itemizing, as a promotional automobile for TikTok itself, and a way for Billboard to remain linked to key tradition drivers.
It’ll be fascinating, additionally, to see how the TikTok chart compares with Billboard’s common high monitor listings.