TikTok’s seeking to present extra perception for Shopify retailers which might be promoting within the app, with an expansion of its Events API to Shopify actions specifically, which can present extra information factors for Shopify customers to trace when measuring efficiency.
TikTok’s Occasions API allows companies to share extra information from their web site with TikTok, which then supplies extra capability to measure marketing campaign efficiency within the app. The brand new growth will make it simpler for Shopify retailers to log the identical, offering one other means to optimize advertising initiatives.
As defined by TikTok:
“Shopify’s expanded integration with TikTok now consists of the advantages of Occasions API, our safe and dependable server-side connection. Shopify retailers, whether or not skilled or simply getting began, can go for this all-in-one resolution to take pleasure in industry-standard attribution without having a developer to implement the code on their web site.”
The choice supplies server-to-server integration, which then allows entrepreneurs to share information straight from their finish, without having to depend on third-party occasion code positioned on their web site, which is reliant on cookie monitoring.
Importantly, TikTok additionally notes that this doesn’t change the scope of information that’s shared between Shopify and TikTok by way of the present pixel.
“We’re merely altering the means by which this information is shared, in an effort to supply entrepreneurs with a extra correct view of viewers, marketing campaign efficiency and advertising attribution.”
Which might result in higher outcomes.
In keeping with TikTok, advertisers utilizing the TikTok Pixel and Occasions API collectively see 19% extra occasions captured, and a 15% enchancment in value per motion.
It could possibly be a great choice for Shopify retailers seeking to optimize their TikTok campaigns, and lean into using the app for product discovery.
TikTok says that Shopify retailers which might be already utilizing the TikTok Pixel for Shopify can replace their monitoring parameters by way of the TikTok app within the Shopify dashboard.
You possibly can be taught extra concerning the TikTok Pixel for Shopify here.